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Increasing Patient Enrollment and Patient Data Exchange: Digital Transformation in the Clinical Trial Process


Date: July 10, 2017 (60 minutes)

Featured Speakers:

  • Bethany Bray, CEO and Founder, AutoCruitment
  • Gary Palgon, Vice President, Healthcare and Life Sciences Solutions, Liaison Technologies

The process and expense of recruiting participants and executing clinical trials has long been a challenge for pharmaceutical organizations.

Investigative sites often can't meet the established patient enrollment requirements, thus delaying the already time sensitive clinical trial process.

Assembling the patient data before, during and after a trial as well as, analyzing the results and then submitting to the FDA for approval is too often a manual, error prone struggle.

Join the speakers to discover ways to stimulate greater and faster recruitment as well as improve patient and research data harmonization and exchange, through a digital transformation.

In this webinar you will learn:

  • Best practices for recruiting, screening and referring patients for clinical trials and specialty procedures (such as medical oncology)
  • How to better target defined populations and tap into previously inaccessible sources, improve randomization and accelerate recruitment speed
  • How to take advantage of cloud-based integration and data management services to efficiently manage data exchange and collaboration between:
    • o EDC/EMRs and CROs

      o CROs and Sponsors

      o Sponsors and FDA

Register to learn what the future holds for the healthcare and pharma ecosystems making the digital transformation, leveraging big data, new and existing data sources, and technologies to enhance the clinical trials process.

Keywords: Clinical Trial, Digital Transformation, Patient Enrollment, Patient Data Exchange


        Bethany Bray, CEO and Founder, AutoCruitment

        Bethany Bray, an Oncology and Neuroscience Researcher, Entrepreneur and Technologist, founded AutoCruitment (a technology-enabled digital patient recruitment platform) to address recruitment, enrollment and retention problems in clinical trials. Bethany has a strong background in healthcare and clinical research, giving her a unique insight into the requirements of healthcare providers as well as companies conducting clinical trials. Bethany has served as an Oncology Research Specialist at the Winship Cancer Institute of Emory University Hospital, has 10 years of experience in Pharmaceutical Research, Operations, and Business Development and holds a BSc in Pharmacology, a Masters in Translational Medicine & Neuroscience from Imperial College London and an MBA from the Georgia Institute of Technology.

        Gary Palgon, Vice President, Healthcare and Life Sciences Solutions, Liaison Technologies

        Gary Palgon is Vice President of healthcare and life sciences solutions at Liaison Technologies. In this role, Gary leverages more than two decades of product management, sales, and marketing experience to develop and expand Liaison's data-inspired solutions for the healthcare and life sciences verticals. Gary's unique blend of expertise bridges the gap between the technical and business aspects of healthcare, data security, and electronic commerce. As a respected thought leader in the healthcare IT industry, Gary has had numerous articles published, is a frequent speaker at conferences, and often serves as a knowledgeable resource for analysts and journalists. Gary holds a Bachelor of Science degree in Computer and Information Sciences from the University of Florida.


        Senior level professionals from pharmaceutical and biotechnology companies, medical device manufacturers, and clinical research organizations (CROs).

        Relevant areas include:

        • Clinical Development
        • Clinical Operations
        • Data Management & IT
        • Research & Development


        Liaison Technologies provides integration and data management solutions to help customers unlock the power of a data-centric approach to their business. Liaison's cloud-based approach breaks down the barriers between data silos to tap into the valuable information needed to make better decisions, faster. Tailored to solve complex data problems today while building a robust foundation for tomorrow's unforeseen challenges, Liaison fosters a seamless flow of information securely and at scale. Founded in 2000, Liaison serves more than 7,000 customers in 46 countries, with offices in the United States, the Netherlands, Finland, Sweden, the United Kingdom and Singapore. For more information, visit http://www.liaison.com/ and connect with Liaison on Twitter, LinkedIn and Facebook.

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