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Supply Chain Visibility
June 29, 2006, 1:00 - 3:00pm EDT
Global Supply Chain Visibility
 - Perry Trunick, Executive Editor, Logistics Today Learn More
 - David Simchi-Levi, Professor, Massachusetts Institute of Technology Learn More
 - Greg Johnsen, Executive Vice President of Marketing, Co-Founder, GT NexusLearn More
 - Razat Gaurav, Vice President, Global Transportation and Distribution Industry Group, i2 Technologies, Inc. Learn More
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Securing Your Mission Critical Assets Using Advanced Loss Prevention Techniques

Global supply chain visibility is becoming increasingly important, particularly as manufacturing is moved offshore.  With supply chains lengthening it's becoming more important to have visibility of your products while they are in transit.
Transportation between the manufacturer and the region of the product’s final destination has become a major component of the supply chain and the visibility of that product in transit is crucial to managing logistical issues. This is especially true when ocean freight carriers come into play and transit times can reach upwards of 30 days. The logistics service providers that manage the movement of freight are the lynchpins for visibility through the use of ASN (Advance Shipment Notifications), SSM (Shipment Status Messages) and other methods. Acquiring visibility information is an important first step in logistical management but its how the information is used that is vital to the supply chain.

Take away points include:

  • Minimizing risk through visibility in your supply chain.
  • Turning ASN and SSM data into usable information.
  • Outsourcing – How 3PL’s and 4PLS influence visibility

EVPs, SVPs, VPs, Chief Officers and Heads of:

Supply Chain, Operations and Planning, Logistics, Logistical, Materials Management, Quality Control, Procurement, Business Development, Inventory Management, Information Management and Manufacturing

HighJump Software, a 3M company is a global leader in providing adaptable supply chain execution solutions that streamline manufacturing and distribution from source through consumption. HighJump Software’s integrated solutions empower operational excellence in the warehouse and optimize the flow of inventory throughout the supply chain by facilitating collaboration with customers, suppliers and trading partners. These solutions combine robust, standard functionality; a best practices-based implementation methodology; and a uniquely adaptable architecture that facilitates fast, cost-effective system configuration. As an independent subsidiary in the 3M family of companies, HighJump Software leads the supply chain execution software industry in financial strength and delivers on an unmatched commitment to innovation and quality.

GT Nexus is the leading provider of hosted, on-demand software and services for global transportation, logistics and supply chain management. Founded in 1998, the company provides integrated software products and IT services, provisioned through a single Web platform, used by enterprises and their partners to control, optimize and manage the flow of goods and information from order to delivery, worldwide. The GT Nexus platform is backed by an industry consortium of leading ocean carriers who transact over the system with some 70 3PLs, hundreds of freight forwarders and over 6,000 importers and exporters to manage and execute international shipping. For more about GT Nexus, visit http://www.gtnexus.com/  

i2 helps business leaders make better supply chain decisions. i2's flexible next generation solutions are designed to synchronize demand and supply across ever-changing global business networks. i2's innovative supply chain management tools and services are pervasive in a wide cross-section of industries; 20 of the AMR Research Top 25 Global Supply Chains belong to i2 customers. Providing a clear, unobstructed view of operations up and down a supply chain is critical for success. Without visibility, an organization has limited ability to plan and react to changes in its supply chain. Whether in a single-enterprise or a multi-enterprise supply chain, increased visibility results in greater access to information about inventory, orders, shipments, and invoices. These improvements enhance internal communication, as well as communication with customers and suppliers.  i2's Next-Generation Visibility solutions include Customer Order Fulfillment, Collaborative Replenishment, Collaborative Supply Execution, Consolidated Procurement, Distributed Inventory Visibility, Master Data Management, Merchandise Planner, Product Information Management, Replenishment Planner, Supply Chain Visibility and Virtual Direct. Find out more at http://www.i2.com/solution_library/ng_visibility.cfm


Logistics Today provides the right mix of strategic, forward-looking news, analysis and research to help senior logistic executives develop best-in-class global supply chains. Visit www.logisticstoday.com for the latest supply chain news, white papers, career center and online directory. Sign up for a free subscription today!

Shipping Digest is a weekly journal of international trade and transportation, focused primarily on container shipping services to and from the U.S. East Coast. A second key area deals with the opportunities and obstacles facing companies looking to increase their exports and diversify their overseas sourcing. http://web.archive.org/web/20080224054732/http://www.shippingdigest.com/

The Journal of Commerce magazine, published by Commonwealth Business Media, Inc. has chronicled transportation and worldwide commerce since it was founded by Samuel F. B. Morse in 1827. It is the leading source for comprehensive and insightful information for international logistics professionals. This publication provides in-depth reports on all modes of transportation, as well as breaking industry news and an analysis of current issues and events. The Journal of Commerce is a member of The Journal of Commerce Shipper Group, along with Pacific Shipper, Florida Shipper, Gulf Shipper, and Shipping Digest. Visit http://www.joc.com/ and http://www.jocshippergroup.com/ for further information.


ECM Connection is the premier website for enterprise content management news and solutions. Our goal is to help ECM end users and integrators find the information and solutions they’re looking for.


Supply & Demand Chain Executive is the only magazine holistically covering the end-to-end supply and demand chain, uniting the intelligence, news and tools necessary to steer supply and demand chain management professionals through the complicated, yet critical, world of supply and demand chain management as competitive advantage. On the Web at http://www.sdcexec.com/


Mr. Perry Trunick is the Executive Editor of Logistics Today Magazine and has held this position for the past 3 years. He has extensive knowledge and has done much research in the area of Supply Chain as it relates to Logistic, supply chain management and visibility since 1979.  Mr. Trunick started with Handling & Shipping Management magazine (1979-1984) and returned to the magazine (renamed Transportation & Distribution) as editor in 1988.  When the magazine was transformed into Logistics Today in 2003, He was appointed Executive Editor of that publication.

Over the years, Mr. Trunick has covered all facets of supply chain logistics, including air cargo, ocean freight, motor carriage, rail/intermodal, small shipment/expedited, warehousing, material handling, site selection, global logistics, etc.

He is a member of the Council of Supply Chain Management Professionals (formerly the Council of Logistics Management) and a past member of the Society of Logistics Engineers.  Mr. Trunick has spoken at a number of industry events, including the annual conferences of both organizations.

David Simchi-Levi is a professor of Engineering Systems at Massachusetts Institute of Technology. His research currently focuses on developing and implementing robust and efficient techniques for manufacturing and supply chains. He has published widely in professional journals on both practical and theoretical aspects of supply chain management. He has been the principal investigator for more than five million dollars in funded academic research. He is the Editor-in-Chief of Operations Research, the flagship journal of INFORMS, the Editor-in-Chief of Naval Research Logistics and a member of the board for several scientific journals. His Ph.D. students have accepted positions in leading academic institutes including Berkeley, Columbia U., U. of Illinois Urbana-Champaign, U. of Michigan, Purdue U., Georgia Tech, and Virginia Tech.

Professor Simchi-Levi is the co-author (with Julien Bramel) of The Logic of Logistics, published by Springer in 1997; 2nd Edition appeared in October 2004. His book, Designing and Managing the Supply Chain (with P. Kaminsky and E. Simchi-Levi) was published by McGraw-Hill in August 1999, 2nd Edition appeared in October 2002. The book received the Book-of-the-year award and the Outstanding IIE Publication award given in 2000 by the Institute of Industrial Engineers, and the Outstanding First Edition of the Year award given in 2000 by McGraw-Hill. The book was also selected by Business 2.0, December 2001 issue, as the best source for slashing time and cost and increasing productivity in the supply chain. The book has been translated to Chinese, Japanese, Korean and Portuguese. His third book, Managing the Supply Chain (with P. Kaminsky and E. Simchi-Levi) was published by McGraw-Hill in December 2003.

Greg Johnsen is executive vice president of marketing, and co-founder of GT Nexus. Mr. Johnsen has more than fifteen years of sales, marketing and product marketing experience with Silicon Valley technology companies. Prior to joining GT Nexus, he served as regional sales manager, San Francisco Bay Area, for Scopus Technology. In that role he was responsible for new and ongoing business with strategic accounts, and he actively participated in the requirements and product definition initiatives that ultimately produced the company's suite of sales force automation (SFA) products. Before Scopus, he was with Neuron Data, a provider of expert system technology and cross-platform development tools. Mr. Johnsen began his career at Ingres Corporation, a pioneer in relational database technology. Mr. Johnsen has a Bachelor of Arts degree in English from the University of California at Davis.

Razat Gaurav is vice president of i2’s Global Transportation and Distribution Industry Group. In this general management role, he oversees all aspects of i2’s Transportation and Distribution business, including industry marketing, sales, pre-sales, services and support. He will also be responsible for optimizing business performance and margins while maintaining i2’s focus on customer service.

Throughout his tenure at i2, Gaurav has served in various roles including product management, consulting, sales, and marketing. Most recently as solution executive for Retail, Distribution, and Transportation at i2, he was responsible for the overall global go-to-market activities related to these industry solutions including sales and marketing, strategic customer management, competitive strategy, business planning, and new solutions prioritization. He has been with i2 Technologies for more than six years, has worked very closely with several retailers, third-party logistics companies, consumer manufacturers, and high-tech manufacturers in North America, Europe, and Asia to provide strategic advisory services in helping them improve their supply chain and logistics performance.

Prior to i2, Gaurav worked as a management consultant at Ernst & Young’s supply chain and logistics practice. During his tenure at E&Y Razat worked with several manufacturing, retail, third-party logistics and telecommunications companies on process improvement and strategy engagements to help them identify opportunities for cost reduction, service level improvement and revenue growth.

Gaurav holds a bachelor’s degree in engineering and transportation policy from the Illinois Institute of Technology, Chicago. He is a member of the Council of Supply Chain Management Professionals (formerly known as CLM).


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