Will Serialization Compliance Alone Protect Your Brand?
|Date: March 22, 2017 (45 minutes)|
- Jim Sinisgalli, Director of Product Management and Brand Protection, Systech
The whole point of the serialization mandate by global regulations, including the U.S. Drug Supply Chain Security Act (DSCSA) and the E.U. Falsified Medicines Directive (FMD), is to protect the pharmaceutical supply chain. But is complying with regulations a ‘be all and end all’ to ensuring complete brand protection? We think not. Serialization alone will not protect your brand.
Viewers Will Learn:
- That serialization does not necessarily equate to comprehensive brand protection
- About a non-additive authentication solution derived from the package itself
- How mobile authentication can be enabled for better brand protection
Join the speaker as he discusses a layered and holistic approach to brand protection. This webinar topic includes serialization, as well as additional measures that can be taken through global inspectors, overt and covert packaging modifications, and an emerging ability for authentication using cloud technologies and smart devices.
Keywords: Serialization, Pharmaceutical Packaging
Jim Sinisgalli, Director of Product Management and Brand Protection, Systech
Jim Sinisgalli is Director of Product Management – Brand Protection. He presently leads and guides Systech’s anti-counterfeit and authentication business to develop strategies which protect brands from counterfeiting, diversion and other illicit trade. He is responsible for developing and executing Systech’s authentication strategy working with leaders across products and services, and sales. Jim has over an over twenty year career as visionary leader with half of his career spent protecting customer’s most precious assets from data to physical product.
|THIS PROGRAM IS INTENDED FOR|
Senior professionals from Pharmaceutical Manufacturing companies involved in:
- Brand protection & ownership
- Regulatory / Compliance
PharmaCompass is the one-stop, pharmaceutical information platform developed for professionals to make your strategic business decisions. It's your free-access, integrated global database with detailed regulatory information on products and companies. The PharmaCompass’ team directly connects buyers to the right contacts at the suppliers without getting involved in commercial transactions.
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|OUR XTALKS PARTNER FOR THIS EVENT|
Systech is the global technology leader in product safety, and consumer and brand protection. Systech pioneered serialization and is defining the future of authentication.
The world’s largest pharmaceutical companies trust their brands to Systech’s technology solutions. Systech unifies and optimizes enterprise serialization, track and trace, and authentication technologies to ensure regulatory compliance, mitigate risk, and drive efficiency and profitability.
For 30 years, Systech’s innovation has led best practices for key brands across the pharmaceutical, life science, food and beverage, and consumer packaged goods industries.