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Wednesday, October 24, 2007 1:00 – 2:00pm EDT
Increase Sales with Business Intelligence OnDemand:
The Insight Into Your CRM Data Needed to Increase the Bottom Line - Delivered OnDemand

- Steve Williams, Senior Product Marketing Manager, Business ObjectsLearn More
- Jason Pamer, Senior Product Manager, Business Objects Learn More


Gathering data into CRM systems like salesforce.com is only the first step to succeeding against your competitors. Your sales and marketing staff need to understand the meaning behind the numbers in order to close the most lucrative opportunities, or to understand which campaigns are most critical in moving leads from awareness to close.

Business Intelligence, or BI, delivers this level of insight.  Traditionally classified under the realm of the IT manager, how can you as a sales or marketing professional be sure your company is ready for it?  Additionally, you need answer now, and have neither the time, nor the budget for a complex solution that may take months to implement.  In this competitive market, you need the ability to ask, and receive instant answers to, questions like: “what happens to our average order volume if we change our product mix,” or “which sales team’s close rate most significantly impacts recognized revenue?”

Attend this web conference and learn how you can:

  • Transform data from CRM systems like salesforce.com into actionable information that drives sales
  • Utilize advanced reports and dashboards for better insight into your sales and marketing performance
  • Extend the same insight to customers and business partners immediately, without an IT project
  • Spend your time making decisions, not looking for data
  • Deploy a BI solution over the web without having to buy servers or install software
  • CIO
  • CFO
  • CEO
  • Sales, Marketing and Finance Executives
  • LOB Managers
  • Business Analysts

Business Objects is the world’s leading business intelligence (BI) software company, with more than 42,000 customers - including 80% of the Fortune 500 - and a network of more than 3,000 partners and resellers. The company’s BI platform, BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects is also the first company to provide an on demand business intelligence and reporting solution that includes secure, live connectivity to both on demand and local data sources, through any on-premise or web-based application. As a result of these advances, customers are empowered to work more accurately and efficiently from anywhere.


Steve Williams, Senior Product Marketing Manager, Business Objects

Steve has been with Business Objects for five years, working in three different Business Objects' offices worldwide with roles in both Product Management and Product Marketing management. His current focus is on developing strategy for the Software as a Service group at Business Objects. He has over 15 years in the software industry and holds a Bachelors degree from the University of Western Ontario and an MBA specializing in Management of Technology from Simon Fraser University.


Jason Pamer, Senior Product Manager, Business Objects

Jason is a Senior Product Manager within the OnDemand product group at Business Objects and is responsible for defining the roadmap and development of the OnDemand product lines. He has worked in the software industry for over 10 years and holds a Bachelors degree from the University of British Columbia and an MBA from Simon Fraser University.



For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com  
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