||November 16, 2006, 2:00pm – 4:00pm EST |
Extreme Marketing: Strategies and Tactics for Marketing that Sells
"Nothing happens until someone sells something."
Podcast Options Archive Options
- Thomas Watson, IBM
Every marketer struggles with the challenge of measuring marketing effectiveness, and increasing marketing's revenue impact and ROI.
For marketing to work, marketing must sell.
How does your
Marketing Program Rate?
Any company that makes sales the last step in the marketing process has its marketing program ass-backwards—
Mark Stevens in Your Marketing Sucks
Marketing that sucks vs marketing that works
- Marketing that sucks is anything that doesn’t lead to a sale
- Marketing that works delivers a powerful return on investment
According to Forrester Research, B2B marketers improve marketing's value only when they focus on increasing their alignment with sales, integrating their marketing programs, and improving the quality of their results. This is Extreme Marketing.Join us for this live, interactive web conference and have the opportunity to discuss Extreme Marketing with Mark Stevens, CEO of MSCO, who shook the marketing establishment with his Business Week best-seller” Your Marketing Sucks”. He is joined by Jill Konrath, popular author of Selling to Big Companies and a recognized sales strategist in the highly competitive B2B market.
Take away points include:
- A methodology for marketing that sells
- Why Extreme Marketing delivers extreme results
- The Flexible, Asymmetric Market Assault
- Challenging traditional maxims
- How to reverse-engineer your marketing plan starting with the sales team
- What sales really needs from marketing
- Turning your sales force into a competitive advantage
|THIS PROGRAM IS INTENDED FOR :|
- VPs Marketing
- Directors of Marketing
- Senior Marketing Executives
Eloqua provides the leading integrated demand-generation platform so marketing teams can produce a continuous flow of quality leads for a professional sales force.
Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable automated process. http://www.eloqua.com/
|ABOUT OUR SPEAKERS:|
Mark Stevens, CEO of MSCO, a world class, results-driven management and marketing firm, and best selling author. Never one to steer clear of hard truths, unconventional wisdom or controversial commentary, Stevens shook the marketing establishment with his Business Week best seller, "Your Marketing Sucks", and is redefining the rules of business management in his new book, "Your Management Sucks".
Jill Konrath, author of Selling to Big Companies, is a recognized sales strategist in the highly competitive B2B market. She helps her clients crack into corporate accounts, speed up their sales cycle and create demand for their offering. Konrath publishes an online newsletter with subscribers from more than 88 countries along with an industry-leading blog. She's developed the Winning More Sales manual, Getting Into Big Companies audio program and multiple teleseminars on critical sales topics.
Thor Johnson, SVP Marketing of Eloqua Corporation has more than 20 years of marketing and managerial experience. Thor brings consistency and focus to Eloqua's public face and marketing programs. Prior to joining Eloqua, Thor headed the Boston and New York business units of AGENCY.COM, and held positions at Juno Online Services and Schlumberger. Thor holds a degree from Brown University and an M.B.A. from Harvard University.