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March 29, 2007, 1:00 – 3:00pm ET
Data Quality from the Bottom Up: A Grassroots Diary

Ann Stringer, Senior Product Marketing Manager, Sterling Commerce Learn More
- Frank Dravis, Vice President of Enterprise Information Management (EIM), Business Objects Learn More

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Data Quality is by no means a new issue, yet it still has not found its way onto the priorities list of many companies.  Even when it is recognized by some as paramount in maintaining a successful database, without Corporate buy-in Data Quality initiatives fail to become reality.  Or do they?

Join Ann Stringer from Sterling Commerce as she discusses her struggles and triumphs in implementing Data Quality initiatives without the direction of a CIO, and the road that lies ahead.

Take away points include:

  • The role of Business Rule development in a Data Quality initiative
  • Why deploy a Data Profiling program
  • How to establish a Data Cleansing program
  • Why build trust in Automation
  • When to transition to the next level
  • How to be successful without executive fiat

SVPs, VPs, Directors, & Managers of:

  • Data Quality
  • Data Management
  • Customer Data Management
  • Reference Data Management
  • Information/Relationship/
    Database Management
  • IT/Data/Architecture

Business Objects is the world’s leading business intelligence (BI) software company, helping organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company’s BI platform, BusinessObjects™ XI, offers the industry’s most advanced and complete platform for reporting, query and analysis, performance management, and enterprise information management including data integration, data quality and metadata management. BusinessObjects XI includes Crystal Reports®, the industry standard for enterprise reporting. Business Objects also has the industry’s strongest and most diverse partner community, with more than 3,000 partners worldwide. In addition, the company offers consulting and education services to help customers effectively deploy their business intelligence projects. www.businessobjects.com.  


Ann Stringer, Senior Product Marketing Manager, Sterling Commerce

Ann has over 15 years’ experience in market research, data analytics, and information management for technology companies. Her career has focused on the interface between IT and business users, and has involved her in data quality initiatives from both perspectives. In her most recent assignment, she established best practices for data quality management as a foundation for an enterprise CRM project.

Frank Dravis, Vice President of Enterprise Information Management (EIM), Business Objects

Mr. Dravis has nineteen years of experience in data quality and enterprise information management (EIM) solutions design, implementation, and consulting. At Business Objects he leads the EIM product marketing effort where he researches and aids in the formulation of EIM and data quality market strategies, and the planning of data quality implementations in business intelligence technologies. As a benefit of the research, Mr. Dravis delivers data quality best-practice advice and consulting to Business Object’s extensive list of industry-leading clientele. Prior to Business Objects Dravis was the VP of Information Quality at Firstlogic, Inc. where he consulted with clients. Mr. Dravis holds a B.S. degree in computer science, and is engaged in the M.B.A. program at the University of Wisconsin.

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