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April 10, 2007 @ 1:00pm – 3:00pm EDT
Grid and Utility Computing—Ready for Prime Time?
Speakers For This Event:
Nicholas Carr, former Executive Editor, Harvard Business Review, Author,
Does IT Matter? Information Technology and the Corosion of Competitive Advantage
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- Bert Armijo, Co-founder and VP Product Management, 3tera, Inc.Learn More
- Todd Abrams, President and COO, Layered TechnologiesLearn More

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Utility computing has sparked imaginations. Eliminating capital investment, provisioning resources dynamically, and paying as you go for what you actually use are very attractive features. Recovering automatically from hardware failures alone could save many enterprises millions. Many considered this utopian concept unobtainable, but academics have operated this way for over a decade through the use of grid computing. Unfortunately, the benefits of grid computing were limited to technical computations and required code specifically written to run on the grid. Mainstream business applications have been locked out.

Until now. Recent advances in grid technology, like 3tera’s AppLogic, have enabled the first true utility computing services. For the first time, companies can build, deploy and scale complex online systems without owning or operating a single server. More importantly, this simplification allows enterprises to regain control of their IT platforms, enabling them to accelerate business critical updates features additions in support of revenue objectives. SaaS and Web 2.0 companies, along with forward looking enterprises, are already starting to take advantage of this new business model. Gone are the time, cost and hardware barriers associated with bringing transactional Web applications to market and scaling them as the service demand grows.

In addition, there will be a short demonstration of how AppLogic makes infrastructure so simple to define and manage, that deploying and scaling applications takes just a few clicks of a mouse and basic IT skills.

Attendees will learn how to utilize hosting providers like Layered Technologies who have the required IT infrastructure and are offering new cost-effective, scalable hosting solutions for online applications to the enterprise.

Attendees will learn:

  • Why delivering online services that align to the business needs shouldn’t be slow, incredibly complex and budget sinking task.
  • How leveraging a hosted grid infrastructure of standard commodity servers allows enterprises to focus on delivering new online applications, meeting their business objectives without the hassle of buying, installing and managing hardware in house.
  • Why utility computing is not about managed services and high consultant fees, but clear and transparent pay-as-you-go model.

Join us in this live, interactive web conference to be among the first to consider grid and utility computing and the changes it is bringing to the data centers today.

  • CIOs
  • CTOs
  • VP and Directors of IT Operations
  • Senior System Administrators
  • System Architects
  • SaaS Providers
Register For This Event!

3Tera, Inc. is the innovator of grid and utility computing services that simplify the deployment and scaling of Web applications. The company's AppLogic grid operating system enables hosting providers to offer the first true utility computing services that completely remove the cost and complexity associated with hardware infrastructure. Software-as-a-Service providers, enterprises, and open source developers can now get new online services to market quickly by utilizing resources from commodity hosting providers on a pay-as-you-go basis, while maintaining complete control of applications including visual operation, scaling, and on-demand resource provisioning. 3Tera is a privately-held company headquartered in Aliso Viejo, California with R&D facilities in Silicon Valley, Israel and Eastern Europe. For more information about 3Tera and its solutions, please visit the company's Web site at http://www.ca.com/us/default.aspx.


Layered Technologies

Layered Technologies, Inc. is a provider of next generation self-managed, dedicated server products and services. Through bundling hardware, software, bandwidth, and Tier 1 data centers, Layered Technologies serves clients in over 120 countries. Layered Technologies' goal is to provide solutions that allow enterprise customers and small and medium businesses to tap instant on-demand hosting and utility computing. For more information about Layered Technologies, visit http://www.layeredtech.com/.




Nicholas Carr
Nicholas Carr, former Executive Editor, Harvard Business Review, Author

A former executive editor of the Harvard Business Review, Nicholas Carr is an acclaimed business writer and speaker whose work centers on strategy, innovation, and technology. His 2004 book Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, published by Harvard Business School Press, set off a worldwide debate about the role of computers in business.

In addition to writing more than a dozen articles and interviews for HBR, Carr has written for the New York Times, Financial Times, MIT Sloan Management Review, Wired, Business 2.0, The Banker and Journal of Business Strategy. He writes a column on innovation for Strategy & Business, where he’s a contributing editor, and publishes the popular blog Rough Type.

Carr has appeared as a business commentator on CNN, CNBC, BBC Radio and National Public Radio and is a sought after speaker on information technology. He holds a B.S. from Dartmouth College and an M.A. from Harvard University.


Bert Armijo
Bert Armijo, Co-founder and VP Product Management, 3tera, Inc.

A 25-year technology veteran, Bert comes to 3Tera from SolarFlare Communications a developer of fabless semicondutors. Prior to SolarFlare, Bert co-founded Topspin Communications, a pioneer in fabric computing which was acquired by Cisco Systems in 2005. Before Topspin, Bert was Director of Product Management for Nortel's High Performance Switching Division and launched the company's Enterprise LAN switch program, the Passport 8600. Bert joined Nortel through the acquisition of Bay Networks, which had acquired Gigabit Ethernet startup Rapid City Communications, where Bert was Director of Marketing. At Rapid City Bert was responsible for launching the first Gigabit Ethernet routing switch in 1997. Bert has also held management positions with Cipher Data Products, California Peripherals, CMS Enhancements, and Mobius Technologies. He received his BS in Computer Science from Cal State Fullerton and holds an MBA from Saint Mary's College.


Todd Abrams
Todd Abrams, President and COO, Layered Technologies

Todd leads the Layered Technologies team and oversees all of the group's daily operations. Prior to founding Layered Technologies, he served as CEO of FX-Directors’ Solutions, an industry leading technology Services Company to the funeral services industry based in Dallas, which he founded in 1999. At FX Directors’ Solutions, he worked to build a solid technology and financial foundation that was acquired to form Aldor Solutions in late 2003. Previously, Todd served as V.P of North American Operations for EDGE Technologies a large wholesale, computer component and white box system distributor. While at EDGE Todd, built the North American Operations from the ground up and grew sales from $2 million to over $110 million within 2 years time, while establishing 8 U.S satellite locations. Earlier in his career, he worked for EISA (EDGE Internet Services Australia), an ISP that was publicly traded on the Australian Exchange that expanded and aggressively grew in the US market acquiring other ISP’s across North America throughout the 90’s.

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