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The Tipping Point for Clinical Trial Success – New Standards for Patient Recruitment and Retention


Date: June 10, 2015 (60 mins)

Featured Speakers:

        What Does It Take for Patient Recruitment and Retention to be Successful?

        Join Cynthia Pan of Amgen and Michael Stadler of Clariness to learn more about formative approaches to patient recruitment and retention in clinical trials. This webinar will highlight the fundamentals of effective patient recruitment and discuss the new standards for success in today’s complex clinical trials. A case study from a recent global mega trial will be used to help illustrate not only how the process works, but how it can be scaled for clinical studies involving larger volumes of patients.

        Most patient engagement and recruitment efforts get one or two of these elements right, but patient recruitment and retention, the ultimate pre-requisite for clinical trial success – is critically dependent on the integration of these three operational pillars:

        • Outreach Approach – to segment and target the intended patient population with effective tactics
        • Robust Technology– to streamline and connect the moving parts of clinical trial enrollment, from patient outreach to randomization
        • Site and Patient support – to help reduce the labor burden on investigative sites, improve productivity within existing patient populations and support efforts to enroll new patient

        Key Learning Objectives:

        • Gain knowledge of essential operational pillars for successful patient recruitment and retention
        • Understand the growing importance and the cost benefits of using digital initiatives in patient recruitment efforts
        • Learn how a global recruitment strategy can be adapted on a country-specific level
        • Keywords: Clinical TrialsPatient Recruitment


        Cynthia Pan, Senior Manager, Clinical Program Operations Manager, Amgen, Inc. 

        Cynthia Pan is Senior Manager, Clinical Program Operations Manager for Amgen, Inc. In this role, she oversees global clinical trials in the cardiorenal therapeutic area and manages the teams responsible for implementation. Additionally, she has experience managing studies in the oncology, metabolism, and bone therapeutic areas as well as pediatric and medical device studies. With more than 13 years in clinical research, she brings extensive experience in patient recruitment and retention strategies for complex clinical trials. Earlier positions included clinical research study manager, clinical trial specialist and clinical research scientist for Amgen and Novartis. She began her industry career as clinical research associate for Pharmanet (now part of inVentiv Health). Cynthia earned a bachelor of science degree with highest honors in pharmacy from Rutgers University.

        Michael Stadler, CEO, Clariness 

        Michael Stadler is the CEO of Clariness, providing executive leadership and strategic direction to the company and its subsidiaries. He brings more than 20 years of experience in launching and strategic management of organizations across consumer and business-to-business industries. Prior to co-founding Clariness in 2005, Michael was Managing Director for Deltavista in Germany, a provider of risk management software and services, where he developed the business plan and market strategy. Michael and his team successfully grew and established the company as a key presence in the risk management services industry. Before joining Deltavista, Michael assisted in the launch of the German affiliate of one of Europe’s largest online supermarkets, and served as the Chief Financial Officer. There, he oversaw finance, human resource and purchasing functions. Earlier roles included positions of increasing responsibility, from Business Controller to Chief Financial Officer at Tele2, an international telecommunications company. He began his career in the controlling department of Procter & Gamble, holding various financial analysis positions. Mr. Stadler earned a degree in finance & accounting from the University of St. Gallen in Switzerland.


        Senior level executives working in:

        • Clinical Operations
        • Feasibility
        • Study Start-up

        The webinar will also benefit Patient Recruitment Professionals and Contract Research Organizations


        Founded in 2005, Clariness is a global provider of online patient recruitment, retention, patient surveys, study feasibility and site selection services for clinical trials. Using our ClinLife® technology platform, we recruit patients efficiently, support investigative sites through the enrollment process and accelerate clinical trial start-up timelines for sponsors. With focused expertise in digital and social outreach techniques, and a team of clinical specialists, Clariness has built a reputation on global expertise, cost-effective strategies and reliable service delivery. Operational in more than 40 countries, nearly 1,000,000 patients worldwide participate in our ClinLife® community.

        For more information, visit http://www.clariness.com/

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