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Friday, February 22, 2008 
Web Content Management, Portal, and Collaboration:
The Keys to a Steadily Improving, Targeted Online Experience

-Conleth O’Connell, Ph.D., Chief Technology Officer, Vignette Corporation  Learn More
-Tony White, Lead Analyst, Web Content Management, Gilbane, and Founder & CEO, Ars Logica, Inc.  Learn More
-Scott Lawson, IT Business Systems Architect - eBusiness, Marketing, & Support, QAD Inc.  Learn More

Do you, like most online marketing and Web professionals, want to improve your organization’s ability to connect and interact online with your key audiences? This Webcast brings together three experts – a software industry analyst, an enterprise IT architect and one of the inventors of Web Content Management – who have strong advice for organizations needing to deliver the right information to the right people at the right time.

In this Webcast these experts will argue that technologies that most large organizations already have – Web content management (WCM), portal, and collaboration technologies – should be used together in the interest of improving the online experience, rather than separately as they too often are today. Their thesis: WCM lets the enterprise present its best face to the world without knowing anything about who’s looking. Portal refines this into a presentation based on what is known or what is learned about the observer. Finally, collaboration incorporates observers’ feedback into a process that changes the process itself. Ultimately, without WCM, there is no online brand. Without portal, there is no targeting. Without collaboration, there is no improvement.

The bulk of this Webcast will involve real-world illustrations of the synergies made possible by linking WCM, portal and collaboration. If you are a Web or online marketing professional you will almost certainly recognize one or more of the scenarios described in this Webcast, and the online experience you provide will benefit from the lessons presented by our three experts.


This non-technical Webcast will be useful to Marketing, Web and IT professionals who share responsibility for how their organizations connect online with their key audiences.


For more than 10 years, Vignette has played an integral role in the evolution of the Internet. Our early content management and delivery software laid the groundwork for some of the Web’s most popular sites. Today, our award-winning solutions power some of the world’s most recognized online brands and enable organizations to have more meaningful interactions with their key audiences.

Vignette helps organizations improve interactions with their constituents by delivering highly personal, social, and pervasive online experiences. Our Next-Generation Web solutions help Global 1000 companies win and retain customers and grow revenue by delivering custom content anytime, anywhere, to any Internet-enabled device. Organizations worldwide look to Vignette to increase efficiency and more effectively connect with their constituents.

Vignette is headquartered in Austin, Texas with operations worldwide.


Conleth O’Connell, Ph.D., Chief Technology Officer,Vignette Corporation

Conleth O’Connell, Ph.D is chief technology officer at Vignette Corporation. He is responsible for driving new technology and innovation within the company. Dr. O’Connell joined Vignette in 1996 as one of the company’s first engineers and helped develop Vignette’s initial product offering.

Prior to becoming CTO, Dr. O’Connell held multiple engineering and architect roles. He influenced the company’s support for open standards by participating in various standards committees, including W3C (World Wide Web Consortium), OASIS, and WS-I (Web Services Interoperability).

Dr. O’Connell joined Vignette from HaL Computer Systems where he led product development efforts and participated in the Davenport Group, a consortium that created an SGML distribution format for online documents called the DocBook DTD. Prior to that, Dr. O’Connell spent time as a director of an Industrial Consortium, where he supervised graduate students who produced an integrated software architecture and later co-authored a book on the architectural design of the project.

Dr. O’Connell was recently honored as a Distinguished Alumnus by Ohio State University where he holds a Master’s degree and Ph.D in computer information systems. Dr. O’Connell holds a patent for innovation in content management and delivery, with several more pending.

Tony White, Lead Analyst, Web Content Management, Gilbane, and Founder & CEO, Ars Logica, Inc. 

Tony White is the Lead Analyst for the Gilbane Group's Web Content Management Consulting Practice. Over the past ten years, Tony White has been an analyst at both Giga Information Group (now Forrester Research) and the Yankee Group, and has served in senior marketing roles at Interwoven and BroadVision. More recently, Tony has founded Ars Logica, Inc., a high-tech marketing and advisory firm offering a range of strategic and tactical marketing services to software vendors and providing needs-analysis/product-selection support to enterprise clients. In addition to hosting and speaking at analyst, vendor, and user conferences across Europe, North America, and Asia-Pacific, Tony has delivered competitive analyses to the sales forces of companies such as Hewlett-Packard, IBM, and BEA. His clients have included Adobe Systems, Bristol-Myers Squibb, Ford Motor Company, JPMorgan Chase, Qantas Airways, Siemens, and numerous other Global 2000 companies.

Scott Lawson, IT Business Systems Architect - eBusiness, Marketing, & Support, QAD Inc.

Scott Lawson is a Business Systems Architect for the Information Technology team at QAD, Inc. QAD is a leading provider of Enterprise Resource Management (ERP) and Supply Chain software and services for the global manufacturing market since 1979. Scott has spent the last seven years at QAD working with business users to define requirements and design web-based systems and working with IT to engineer, build and implement those systems. In the past, Scott also worked at the crossroads of business and IT as a certified project management trainer, website designer, online training developer, and technical writer. He holds a Master of Arts degree in English, Poetry Composition, from California State University, Fullerton and has published both technical articles and French Ballades.


For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com  
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