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September 20th, 2007 @ 1:00pm – 3:00pm EDT
Service-Oriented Architecture for the Enterprise
- Richard Erickson, Enterprise SOA Design Center Practice Lead, AT&T Learn More
- Balaji Prasad, Director, Enterprise Architecture Portfolio Management, The Hartford Financial Services GroupLearn More
- Sam Vetto, Enterprise Architect , The Hartford Insurance CompanyLearn More
- Kadeer Beg, SOA Practice Manager, Prolifics  Learn More

Achieve IT Architecture Effectiveness and Cost Reduction with SOA

CIOs are under pressure right now to effectively use technology to align business needs, improve operations excellence, and increase customer satisfaction. This challenge is being addressed by using Service-Oriented Architecture (SOA).

The notion of architecture was spawned by complexity in technology in the 90’s. Systems Architecture is now well entrenched as a discipline that reduces IT cost and provides business benefit. This notion is equally applicable to the business which has grown more complex in recent years through several major trends: globalization, the web and outsourcing.

The operative word in Enterprise Architecture is Enterprise. Recent approaches such as SOA will enable business engineering and alignment in a way that was not easily attainable in the past...and positively impact both the top- and bottom-lines. But there are challenges and a maturation process that must be navigated to align business strategy and IT capabilities.

With SOA business activities are identified and grouped into self-contained services. SOA enables companies to update, reuse and replace software more easily and organize IT processes more efficiently. SOA allows organizations to reduce development time, cut maintenance and other operational costs, and greater flexibility to change business processes.

To ensure your business is achieving the best possible IT ROI and staying service-focused, your organization needs to be proficient at using SOA to be able to satisfy the CEO and CFO whose focus is on cost containment.
Join us in this live, interactive web-conference to get the best experience in implementing SOA effectively from practitioners.

Join us in this live, interactive web-conference to get the best experience in implementing SOA effectively from practitioners. 

  • CIOs
  • CTOs
VPs, Directors, Mangers of:
  • Accounting Directors
  • Enterprise/Systems Architecture
  • IT
  • IT Strategy
  • Business/Systems Analysts




Prolifics, in business since 1978, is an end-to-end systems integrator specializing in IBM technologies.  A Premier IBM Business Partner, Prolifics has garnered top awards for its customer solutions and its level of technical excellence.  Our depth of experience with secure, end-to-end SOA and Portal solutions can help you with all aspects of the full project lifecycle including software procurement, architectural advisement, design, development through deployment, administration and training. With our unparalleled 96% success rate delivering projects on time, on budget, and to specification, let Prolifics be your technology partner. For more information, visit www.prolifics.com


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Rich Erickson, Enterprise SOA Design Center Practice Lead, AT&T

Since 2001, Rich Erickson has held a variety of lead roles at AT&T in the area of SOA, web services and middleware including Middleware Domain Lead, Web Services Center of Excellence (COE) Lead, Interface Review Board Lead and SOA COE Lead.  In 2001, he established an enterprise-wide interoperability standard based on Web Services and CORBA supporting not only the definition and enforcement of standards, but also the assistance provided to development groups trying to meet those standards.


In 2004, Rich formally founded the Enterprise SOA program, which established a SOA framework, worked with Enterprise Architecture to define about 750 target service operations and created key SOA infrastructure tools.  Rich also defined the governance necessary to practice SOA at two levels: enterprise-wide and application-centric.  Throughout, Rich has developed and supported the business case and ROI analysis for the SOA program, which has recognized over $40million in savings since inception. 


Related to the SOA work, Rich established AT&T’s requirements for modeling Target Enterprise Objects using XML Schema, along with the efficient passage of these objects through SOA APIs, including object-agnostic APIs.  Rich has several patents pending in the area of SOA and metadata. 


Balaji Prasad, Director, Enterprise Architecture Portfolio Management, The Hartford Financial Services Group

Balaji Prasad is director of Enterprise Architecture Portfolio Management in The Hartford’s property & casualty technology division.

Prasad joined the company in 2006 in his present role. His responsibilities involve overseeing the strategic enterprise architecture program for the company’s eBusiness & Technology organization.

Prior to joining The Hartford, Prasad was with EDS, a global technology services company, for 17 years, and served as its CTO for large enterprise clients. He has worked in the IT industry for 24 years.

He is a frequent speaker at industry conferences on a variety of subjects that include emerging technologies, business/IT alignment and architecture, sensors, nanotechnology, innovation and knowledge management. Prasad has been on the advisory committee of the Worldwide Web Consortium (W3C) and is one of the authors in Leading with Knowledge: Knowledge Management Practices in Global Infotech companies, published by Tata McGraw-Hill.


Sam Vetto, Enterprise Architect, The Hartford Insurance Company

Sam Vetto is an Enterprise Architect for The Hartford Insurance Company. He is currently responsible for developing and communicating the Integration strategy for the P&C division. During his six years at TheHartford, Sam has served as an architect on strategic projects supporting the P&C lines business. Additionally, as one of the founding members of the Foundation Services team, Sam helped to define the Web Service strategy, best practices, and provided Web Service design and implementation support for application teams across P&C.


Kadeer Beg, SOA Practice Manager, Prolifics

Kadeer has over 15 years of experience in delivering and architecting large scale systems across multiple platforms. He has authored numerous whitepaper on SOA, EAI and integration technologies. He is an active speaker at technology conferences on best practices and serves on the IBM's MQSeries UG committee, also previously a lecturer at Seneca College. Kadeer was the Founder and Managing Director of EAI-Corp, a product and services company, where he invented WebSphere Message Broker integration with TIBCO RV, in process of being OEM-ed by IBM. In addition to providing consulting to fortune 500 clients, Kadeer worked in senior management roles both in the US and Canada for Societe Generale, New Era of Networks, Sapient, Bell Canada, Cendant and IBM. He is currently heading up the SOA Technology Practice at Prolifics.

For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com
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