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February 21, 2008 
Web Content Management for Pharma Marketing -- Leveraging the Present, Mapping the Future

- Kevin Adkisson, Director of Software Sales, Crown Partners LLC Learn More
- Rob Alfieri, Strategic Consultant, Crown Partners LLC Learn More
- Andrew Zupfer, Senior WCM Product Manager, Crown Partners LLC Learn More

Web Content Management for Pharmaceutical Marketing – Leveraging the Present, Mapping the Future

Would you like to reduce the cost of deploying a new site by up to 75%, and reduce deployment time on new sites? This seminar will show you how. Pharmaceutical companies who fail to embrace new trends in dynamic content management will struggle to remain competitive. Effectively managing the mountains of content that make up your web properties is critical to any successful web content management (WCM) strategy. Leveraging your websites for business intelligence and marketing advantage is key to gaining market share. Tying all this together with a solid WCM strategy yields a significant competitive advantage.

In this web seminar, Crown Partners Director of Web Content Management Strategy, Kevin Adkisson, and Rob Alfieri, Crown Partners Strategic Consultant, will guide you through current multi-site and web marketing trends in the pharmacy space, as well as taking you through the steps you need to map out your future WCM success.

In this seminar you will learn how to:
  • Leverage WCM and Documentum to create and deploy multiple branded sites quickly and cost-effectively
  • Harness the power of personalization, one-to-one marketing, and integrated e-marketing campaigns
  • Gain greater marketing insight from your visitors’ online behavior
  • Assess your WCM strategy to maximize the value of your technology investment
  • Lay the foundation for future WCM success
  • Join us from the convenience of your desktop as we discuss these compelling issues.

  • IT management
  • Marketing
  • Web Content Management
  • Information Officers
  • Information Lifecycle Management
  • Brand Management
  • Corporate Identity Standards Management


Crown provides Business Content Automation solutions that drive improved business  performance through content management and process automation.  Crown’s exclusive focus is on engineering premier software solutions and leveraging in-depth Enterprise Content  Management (ECM) and Business Intelligence consulting expertise to produce measurable results for our clients. Our clients have improved productivity, decreased operational costs and mitigated compliance risk - all through content enabled solutions implemented by Crown Partners.

For more information visit http://www.crownpartners.com/


Kevin Adkisson, Director of Software Sales, Crown Partners LLC

Kevin Adkisson is the Director of Software Sales for Crown Partners, LLC. In that position he has driven the success of Crown’s flagship web content application, SiteBuilder. Kevin was a scholarship athlete at Notre Dame University and obtained his Bachelor of Science degree in 1994.

Prior to joining Crown Partners Mr. Adkisson was a leading salesman for Oracle Corporation, where he was the top earner for Oracle’s governmental solution team. He then spent time at Documentum and Fujitsu Consulting furthering his career in the Enterprise Content Management market place. Kevin has recently focused on Web Content Management solutions. With a track record of highly successful business in ECM and WCM, Kevin brings world class knowledge and experience to Crown Partners. Kevin is married and has four sons. He and his family reside just outside Chicago

Rob Alfieri, Strategic Consultant, Crown Partners LLC

Rob Alfieri is a Strategic Consultant with Crown Partners, specializing in the planning and implementation of Web Content Management (WCM) Systems.

Rob leverages his extensive technical background to help customers understand their existing business processes, workflow, content and data management systems and how they will be affected or re-engineered as part of a content management implementation.

Rob has over 30 years experience in Systems Integration, Application Architecture, Enterprise Resource Planning and Web Content Management. Prior to joining Crown he was instrumental in shaping Compaq’s Applications Engineering Group. He was also instrumental in shaping and implementing Compaq’s intranet and extranet properties.  Rob gained additional WCM expertise at Interwoven, where he served as a Principal Enterprise Architect for Interwoven’s Corporate Content Management Division, consulting with clients on the planning and implementation of their WCM systems.

Andrew Zupfer, Senior WCM Product Manager, Crown Partners LLC

Andrew Zupfer is the Senior Product Manager for Web Content Management  at Crown Partners LLC.  In this capacity Andrew is responisble for all aspects of product planning, management, and marketing for the Crown SiteBuilder suite and WCM Delivery Framework and Services. 

Andrew has been the senior product manager of the Crown WCM offering since July 2007. Prior to that, Andrew led the Crown Partners WCM delivery services practice.  In this capacity he was responsible for sales and execution of all Crown WCM projects.   In total, Andrew has architected and help delivere over 800 static and dynamic websites across multiple industries. 

Andrew has over 10 years of software development and technology consulting experience spanning the energy, government, consumer product goods, software and telecommunications industries.  He has spent the last three years extensively focused on WCM for the pharmacutical industry.  Prior to joining Crown, Andrew held developer, architect, and consutlant leadership positions at IBM, Ernst & Young, Tactica Technology Group, and Hitachi Consulting.  Andrew received a B.B.A in Management Information Systems from the University of Texas at Austin.  


For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com
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