Upcoming Webinars Archived Webinars Training Vitals Host A Webinar About Get Updates Contact

Welcome to the State of Georgia's Webinar Series:
Expanding to Georgia, USA:  Successfully Reaching the U.S. Market

Canada’s top exporting partner continues to be the U.S.; more than 81 percent of Canadian exports are destined for U.S. markets. According to a 2007 report published by the Government of Canada, it is estimated that more than $355 billion CAD of goods and services were shipped to the United States.

Among the many innovative business approaches to grow market share within the U.S., establishing a business entity in the United States has proven to be a successful venture for many Canadian firms. A direct investment strategy permits Canadian companies to increase client contact, develop business opportunities, increase revenues, reduce time-to-market and improve customer service.

Increasingly Canadian businesses are setting up business operations in diverse and growing U.S. markets that are not easily served by the parent company. Rather than set up across just south of the border in neighboring states, these companies focus their attention on dynamic regions like the Southeastern U.S. where the markets are growing, new business opportunities abound and the geographic distance from Canada dictates an independent business presence.

Part 2:  Staffing Your US Business: Finding and Recruiting Your Most Valuable Resource

Live webinar:  February 25, 2009

Event Moderator:
  • Jim Blair, Business Development Manager, Georgia Department of Economic Development  Learn More
Event Speakers:
  • Anton Mertens, Partner, Smith, Gambrell & Russell, LLP  Learn More
  • Kevin Krause, Founder & President, BaxterKrause Executive Recruiter Firm  Learn More

Staffing Your US Business: Finding and Recruiting Your Most Valuable Resource

As a successful Canadian company, you will eventually want to establish a sales/customer service in this important market, and possibly develop a distribution or manufacturing presence depending on your product and business strategy.  Just as in Canada, your employees will be your most valuable resource.  Identifying, recruiting and hiring the best talent are essential steps in launching a successful business in the U.S.


Georgia is the fourth-fastest-growing state in the U.S. with 100,000 people moving to the state each year. More than half of the state's 4.7 million strong work force are between the ages of 20-54, representing a highly-educated and skilled group.  Georgia offers the # 1 ranked work force training program in the U.S.  Offered free of charge as an incentive to qualified companies, Georgia Quick Start delivers individualized training in classrooms, mobile labs or directly on the plant floor.


Representing 35 public colleges and universities, the University System of Georgia is the fourth-largest university system in the country, graduating more than 44,000 students per year.  Innovative programs allow Georgia companies to tap into the technical, engineering and research capabilities of these schools to identify the unique HR talent required of high tech, biotech and other leading edge companies.


In this second in a series of three webinars about establishing, developing and growing your Canadian business in the U.S., a panel of experts will provide insight into issues regarding work force, executive recruitment, personnel transfer from Canada and the search for HR talent in the U.S. in general. Participating in this webinar will be a business visa and immigration attorney and an executive placement professional.


This webinar is part of a series on business in the State of Georgia, USA

For more information about Part 1
January 28/09
Structuring Your US Business in Synergy With Your Canadian Home Market
Part 2
February 25/09
Staffing Your US Business: Finding and Recruiting Your Most Valuable Resource
For more information about Part 3
March 25/09
Opportunities within Georgia’s Vibrant Technology Landscape
  • Canadian exporters and manufacturers
  • Companies that are considering a U.S. investment strategy

Jim Blair, Business Development Manager, Georgia Department of Economic Development

Mr. James Blair is a Senior Business Development Manager in the Global Commerce Division of the Georgia Department of Economic Development, the state agency that assists companies in establishing or expanding a business presence in Georgia.  Mr. Blair is responsible for marketing Georgia as a potential business location to companies by providing information and business location services to executives requiring a business presence in the Southeastern USA.


Mr. Blair was Director of Georgia’s European Office in Brussels before returning to Georgia last year.  For 18 years, Mr. Blair lead Georgia’s economic development efforts in attracting European corporate investment to Georgia, as well as supporting existing European investors in their Georgia expansion plans.  Mr. Blair has represented Georgia as a guest speaker at a number of prestigious US investment conferences organized by “Capital” magazine in Germany, KBC Bank in Belgium, the German Chambers of Commerce and Industry in Germany, The Flemish Trade and Investment Office, the Paris Chamber of Commerce and the Longueuil Development agency in Montreal.


In 20 years of working in the field of economic development, Mr. Blair has helped locate approximately 120 European projects in Georgia whose subsidiaries today employ some 6,000 persons.  These include large companies like JCB, Porsche, UCB, Randstad and Saint Gobain, as well as smaller companies like Balta Carpets, Hansgrohe, Knapp Logistics, Perkins Engines and WIKA Instruments.


Mr. Blair serves on the Board and the French- American and Swedish-American Chambers of Commerce, as well as the Canadian American Society; he serves on the Advisory Board of the “Transatlantic Studies Program” of the Georgia university system and is a member of the Georgia Economic Development Association.


Mr. Blair has an international MBA from the University of South Carolina and speaks German, Dutch and French.

Anton Mertens, Partner, Smith, Gambrell & Russell, LLP

Anton F. Mertens is a partner with Smith, Gambrell & Russell, LLP concentrating in the area of business immigration matters for investors, managers, executives and technical personnel.


Mr. Mertens’, a Martindale-Hubbell AV rated attorney, practice includes business

and professional visas, labor certifications, immigrant visas, consular representation

and citizenship for foreign executives, managers and professionals. Mr. Mertens as

well advises employers on compliance procedures in verifying the work eligibility of

all new employees as required under the I-9 “workplace compliance” provisions of

federal law. Representative clients include international companies, technology firms

and U.S. subsidiaries of foreign corporations engaged in the computer, communications,

chemical and engineering industries, among others.


Mr. Mertens received his B.A. degree in Mathematics from Mercer University in

1984. He received his J.D. degree from Mercer University in 1987.


Mr. Mertens’ article “State Immigration Laws Add to Employers’ Hiring Burden”

appeared in the summer edition of Human Resources 2008. In 2008 he wrote a chapter

entitled “Best Client Practices in Business Immigration” in the book Inside the

Minds: Immigration Law Client Strategies and also had an article entitled “Not Enough

Engineers in Waycross? Try Warsaw” published in the Georgia Engineer, February/

March 2008 issue.

Kevin Krause, Founder & President, BaxterKrause Executive Recruiter Firm

Kevin is the founder and President of BaxterKrause Executive Recruiter Firm. He holds a B.A. in Business from the University of Maryland, and a Diplom (MBA) from the Export Akademie Baden Wuertemburg. Kevin lived in Germany for 14 years and attended schools, lived in various families and worked for companies, which has given him the unique perspective of German culture, language and customs both in a family environment but also in business. Kevin has also lived in Canada and the Netherlands  giving him a truly international perspective.

Mr. Krause was a Director for Siemens Automotive, Freundenberg and Valeo Corporation and was involved in the Automotive Industry in senior level positions for 10 years. He then was involved in capital markets taking a company public on the New York Exchange. Kevin also worked as a market consultant for German companies entering the US market during the major German investment years. Shortly thereafter, he realized what companies really needed to be successful and that was human talent acquisition and how talent makes the difference between success and failure. He has been a retained executive recruiter ever since.


Georgia is a place where your hopes and dreams become a reality. The state possesses a rare combination of assets, resources and people that come together to create a fertile environment where you can succeed.


A shining example of this success is Georgia’s business community. From Fortune 500 companies to local nonprofits, people across the board agree that Georgia’s outstanding livability makes doing business here a pleasure and gives companies a distinct advantage in attracting and keeping quality employees.


The Georgia Department of Economic Development (GDEcD) is your one-stop-shop for accessing these assets and amassing the right components for success. Through our staff of business development and industry experts and partnerships with public and private sector resources, Georgia can meet your specific needs. Combine this business savvy with a rich landscape and world-renowned facilities that allow residents and vacationers alike to expand their horizons, and it’s little wonder that growth and prosperity are so readily available.

Since Smith, Gambrell & Russell, LLP began practicing law in 1893, we have pursued a vision of building one of the country’s premier full-service business firms. Today, we serve corporate counsel and corporations across the globe from offices in Atlanta, Georgia, Jacksonville, Florida, New York, New York, Washington, D.C., and Frankfurt, Germany. With a growing national and international reputation, a dedicated group of more than 185 attorneys and 150 support personnel represent clients in more than 45 specialized practice areas.


The Canadian Food Exporters Association is a national association that represents the Canadian food and beverage processing industry. Our mandate is to increase global sales through activities such as export training, market intelligence, industry information and promotion.

The primary function of I.E.Canada is to keep members current on trade, customs and finance issues.  The association promotes Canada’s international trade by educating Canadians on the benefits of engaging in world commerce, expressing members’ views on controversial trade matters, and supporting government initiatives designed to improve Canada’s trading position.  I.E.Canada also conveys members’ views and concerns to government through formal submissions and consultations with senior level officials of the Canadian government.

The association's membership is comprised of manufacturers who import components for further processing, retailers, traditional importers and distributors who resell to manufacturers, processors and retailers, exporters, and groups that provide services to Canada’s trade community.  These service groups include foreign trade promotion offices, banks, accountants, lawyers, customs brokers, airlines, shipping companies, and freight forwarders.

HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing on the human capital and health care industries. HRmarketer.com on-demand software combines a database of marketing and public relations (PR) opportunities with press release distribution, campaign management and content syndication services that help HR suppliers generate publicity, website traffic, sales leads and improved SEO.

HRmarketer.com launched its HR Community portal in 2008, allowing HR suppliers to showcase their companies, syndicate content and network with human resource decision makers. HRmarketer also launched a new eNewsletter in 2008, “News for HR,” that reaches over 80,000 HR decision makers and provides advertising opportunities to HR vendors.

For more information visit HRmarketer.com at http://www.hrmarketer.com/ and the HR Community at http://www.hrmarketer.com/community/.

For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com

Copyright © 2016-2017 Honeycomb Worldwide Inc.