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Strategies for Maximizing Business Results from Your Web Site in a Difficult Economy (webinar June 1, 2009)

SPEAKERS FOR THIS EVENT:
- Kirsten Knipp, Senior Product Marketing Manager, Vignette  Learn More
- Tim Walters, Ph.D., Senior Analyst, Forrester Research Learn More

During difficult economic times, your Web site is a critical channel for differentiating your organization, generating new prospects, improving customer service and turning existing customers into advocates. Web Content Management (WCM) solutions can help provide rich online experiences that enable you to increase revenue and save money at the same time.

 

Join Vignette and guest Forrester Research as we discuss the latest developments in the WCM market, the changing expectations of visitors to your Web site, and how WCM solutions can help you use the Web to grow your customer base while driving internal efficiency.

 

Discussion topics include:

  • How to maximize your WCM investment during an economic slowdown
  • The three Cs to focus on for maximizing results: Content, Contribution, Customer Experience
  • Key capabilities required to deliver engaging online customer experiences: Rich Media, Personalization, Social Media, and more.
THIS PROGRAM IS INTENDED FOR:

 

VPs, Directors, Senior Managers of:

 

  • IT
  • Marketing
  • New Media
  • Development of internet, web or online strategies

 

ABOUT OUR SPONSORING PARTNER:


Vignette provides software and services that deliver the Web’s most dynamic user experiences. The Vignette Web Experience brings rich media and engaging content to life for the world’s greatest brands. Our Web Experience Management solutions help improve interactions by delivering highly personal, social, and multi-channel online experiences. We help organizations win and retain customers by delivering custom content anytime, anywhere, to any Internet-enabled device.

Vignette created the first Web Content Management software more than a decade ago, and our customers include some of the most prominent companies in virtually every industry. Vignette is headquartered in Austin, Texas with operations worldwide.

ABOUT OUR SPEAKERS:

Kirsten Knipp, Senior Product Marketing Manager, Vignette 

 

Kirsten Knipp, Vignette’s senior product marketing manager, has extensive experience with managing and marketing products and solutions for the world’s leading technology companies.

 

As senior product marketing manager, she is responsible for the go-to-market strategies, pricing, tactics and launches for Vignette’s award-winning Web Content Management solutions. She also collaborates with the company’s leading customers to develop innovative solutions for their unique business needs.

 

Prior to joining Vignette, Knipp served as platform enablement manager and strategic planner for the mobile division of Marvell Technology Group. While there, she defined and incubated multiple revenue streams.  As a platform marketing engineer for Intel Corporation’s Handheld Products Group, her execution of product strategy, planning, communications and negotiations resulted in two design wins for Intel XScale® Viiv™ technology.  Her work at Siemens Communications prior to Intel included the successful launch of the North American division’s best-selling mobile phone – a campaign that resulted in more than $250 million in revenue.

 

Knipp is a graduate of Cornell University. She earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.

   
Tim Walters, Ph.D., Senior Analyst, Forrester Research
 

Tim Walters serves Information & Knowledge Management professionals for Forrester Research. He is a leading expert on Web content management, digital asset management, globalization, and content-centric applications. Tim helps Forrester clients develop strategies; identify and adopt best practices; and evaluate and choose the technologies needed to manage, publish, and deliver persuasive Web experiences to customers and other end users.

 

Tim comes to Forrester with a powerful combination of experience in teaching, advising, and software marketing and strategy. Most recently, he was director of international marketing and strategy for FatWire, a leading WCM provider, where he managed all marketing, competitive intelligence, and vertical market programs outside of North America. Earlier, Tim was a professor at the University of Rochester and New York University.

 

Tim has a B.A. in political science from Oregon State University and a Ph.D. from the Humanities Center at Johns Hopkins University.

 

For information about the recorded archive for this event contact Xtalks at (416) 977-6555 ext 371, or email register@xtalks.com

 
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