A well-known company behind decedent gourmet chocolates and truffles is expanding into the baking aisle. Godiva Chocolatier announced its partnership with General Mills on Monday, as the two team up for the launch of a product line featuring four premium dessert baking mixes.
Baking enthusiasts can choose from Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Tortes, as the brand takes inspiration from its signature chocolates. Each baking mix also features 72 percent of Dark Godiva chocolate callets.
“This is an exciting time for Godiva, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis,” says Caroline Le Roch, President of Americas, Godiva Chocolatier.
When Le Roch was hired in April, the chocolatier released a statement saying that she would be tasked with the expansion of the Godiva brand into new products and categories, accelerating its distribution channels, entering new geographies and launching experiential Godiva Cafes in key markets.
“When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative,” continues Le Roch. “We are thrilled to have consumers create decadent desserts with their friends and family on behalf of Godiva.”
During product development, Godiva’s Executive Chef Chocolatier, Thierry Muret, worked closely with the General Mills Baking team to ensure that the flavor and essence Godiva chocolates and truffles was pulled through into the final baking mix products for a rich, decadent experience.
“We are thrilled to partner with GODIVA to introduce this new line of premium baking mixes,” says Roger Galloway, Business Unit Director for Baking at General Mills. “GODIVA is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products. In partnership with GODIVA, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”
Home bakers can find Godiva premium baking mixes in the baking aisle of most major US grocery stores and retailers, including Walmart, Kroger, Wakefern, Supervalu, and AWG, at a suggested retail price of $4.99 for a 10.4-oz box.
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