Food and beverage companies have not been immune to the economic impact of COVID-19. Big-name food suppliers continue to share news of hiccups in manufacturing, production and distribution. But one company is responding to international needs by expanding its distribution.
Vegan egg brand JUST announced plans to expand internationally during the current COVID-19 outbreak. The announcement came shortly after the company began fielding increased inquiries from Chinese state-backed companies seeking animal-free protein sources amid the coronavirus outbreak.
The Bay Area brand revealed it acquired several new global partnerships in North America, Latin America, Europe and East Asia. The company aims to have JUST Egg for sale in these areas by the end of the second quarter of 2021.
JUST has sold the equivalent of 30 million vegan eggs, to date. The company says demand has increased due to the “recent awareness of the necessity to build a food system that is safe, stable and healthier.”
JUST Egg is a vegan, plant-based alternative to eggs made with turmeric and mung bean protein to create an egg-like texture and flavor. The vegan eggs are nutritionally very similar to regular chicken eggs and pack a similar amount of calories and protein.
Josh Tetrick, CEO of JUST, took to Twitter to note how the current coronavirus outbreak exposed the need for healthier food industries. “I want to express my deep gratitude to anyone in your life on the front lines of this pandemic,” he tweeted. “We owe them our continued commitment to building a stronger, safer and more sustainable food system.“
Tetrick is excited to see so many companies coming together to achieve this. “Our ability to scale to meet the demand is our main focus in 2020. It’s humbling to see some of the world’s most influential food companies join us to meet the challenge,” he said in a statement.
JUST’s new partners include one of Southeast Asia’s largest food companies, Betagro Group, South Korea’s leading food company, SPC Samlip, bakery company, Grupo Bimbo and one of Latin America’s largest edible fat and oil producers, Alianza Team.
Those looking to stock up in the US can find the product in local supermarkets and major retailers such as Whole Foods and Gelson’s.