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Is Hot Sake the Next Big Beverage Trend?

Is Hot Sake the Next Big Beverage Trend?

Move over hard seltzer and rosé, hot sake might be the next big beverage trend.

With staying in becoming the hottest drinking destination, the next big beverage trend might not be that hard seltzer or rosé. Even as more people take their turn as mixologists behind the home bar, one beverage seems to be sparking more sales – hot sake.

Last month, Grubhub released its ‘State of the Plate‘ report. As to-go and delivery orders become a restaurant’s lifeline to its guests, to-go alcohol orders are becoming more common. Whether it is the convenience of one-stop shopping or trying to recreate that restaurant experience at home, that to-go meal comes with a beverage pairing.

Related: Budweiser Launches its First Non-Alcoholic Beer

Although many people have a preferred beverage, some people are jumping on the next big beverage trend. According to the Grubhub report, the top alcohol orders are a little surprising.

Top alcohol orders (in ranking order):

  1. Pinot grigio
  2. Hot sake
  3. Rosé
  4. Light beer
  5. IPA
  6. Merlot
  7. Frozen strawberry margarita
  8. Chardonnay
  9. Cabernet
  10. Pina colada

Whether it is a pizza order or some chicken wings, beer is always a great option. Plus, having a bottle or a six pack added to the order is simple and easy. A similar idea applies to wine. Why not order a favorite bottle of wine from your local restaurant? Maybe a family-owned Italian restaurant is the only place where you can find that perfect bottle of pinot grigio.

But the most unusual beverage trend is certainly hot sake. While some people might sip on sake with their sushi order, hot sake may not travel well. Lukewarm sake is not overly enjoyable and you don’t want to chill warmed sake. So why would sake be trending?

Ordering sake is like ordering wine. There are many options, not just the cold or hot designation. Sake can be clear or cloudy. And, like wine, it comes at a variety of price points. Also, the sake temperature can depend on the season. So in the middle of summer, it is not common to have hot sake. Additionally, higher-priced sake is often served slightly chilled.

Still, the beverage trend of drinking more sake could show that people are looking to branch out a little more. While hard seltzer options fill shelves and rosé will never fade, sake is more than an alcoholic beverage for just sushi. With so many options, it can allow consumers to explore all the varieties and flavors.

Whether this beverage trend is here to stay or just a blip on the chart, it might be time to take a sip of sake.