Love Good Fats Raises $10.7 Million in Equity, Banking on Sustained Popularity of Keto Diet

Keto snack brand Love Good Fats has closed a $10.7 million equity financing rounds led by InvestEco Capital Corp. and Export Development Canada (EDC), which will help accelerate the company’s rapid growth in North America. Xtalks contacted the brand to learn more.

Love Good Fats was started three years ago by Suzie Yorke. The company’s mission is to reduce sugar and increase good fats as a way to help consumers maintain balanced nutrition. The products offer an alternative to high sugar and high carbohydrate snacks and have inspired the way people snack at home, at work or at the gym.

“Love Good Fats is a leading low sugar/keto brand of bars in North America. When I first adopted a low carb, high fat lifestyle, I couldn’t find a tasty, convenient snack. So, I developed my ridiculously delicious bars and shakes for people wanting the same thing I did,” Yorke, the company’s founder and CEO, told Xtalks in an email. “We are thrilled that InvestEco and The Export Development Corp has joined us to help fund our continued growth.”

“Love Good Fats is an amazing brand supported by a great team. InvestEco is excited to join the Company as it continues to advance its growth strategy,” said David Gisborne, partner at InvestEco Capital Corp., in a statement.

Related: Here’s Why General Mills Is Launching a Keto-Friendly Product Line

After struggling to create the ideal recipe, Love Good Fats is now present and distributed across North America in more than 20,000 retailers such as Walmart, Whole Foods Market, Sprouts, Kroger, CVS Pharmacy and Costco.

The brand’s products include the original truffle style, chewy and nutty protein bar along with a range of creamy shakes. They include hunger-satisfying blends of good fats from nut butter, coconut oil and fibers.

Love Good Fats is keto-certified, non-GMO project verified and made with clean and sustainable ingredients. The keto products have four to five grams of net carbs and are also gluten-free and soy-free.

“The Love Good Fats team is excited to be joining with these exceptional partners to support our brand and continue expansion across North America. We are delighted to have InvestEco join us and are grateful for the continued support of Export Development Canada,” said Yorke, in a statement from the company.