Millions of Americans must swear off certain foods in order to avoid allergic reactions that can range from mild to life-threatening, making daily tasks like cooking and baking that much more difficult. The Safe + Fair Food Company is catering to these needs with a line called Top 8 Free baking mixes, which as the name suggests, are free from the top eight allergens.
The new line of allergy-friendly baking products will help save customers the stress of making their own recipes while also providing premium quality textures that other allergen-free baking mixes lack, says Safe + Fair Company CEO Will Holsworth.
“Finding a delicious baked good mix for a birthday party, bake sale or sweet tooth craving, that is safe for all, can seem impossible. Creating your own recipe requires a long list of ingredients and steps, and many of the current top 8 free mixes are grainy, dry and fall apart easily,” he said.
Allergan-conscious consumers can choose from the lines’ three flavors: Double Chocolate Brownie, Red Velvet Brownie and Birthday Cake Blondie. All available for a cost of $4.99 on the company’s website.
The mixes contain ingredients like dairy and soy free chocolate chips, naturally colored sprinkles, and a combination of ancient grains and gluten-free flour.
Their food-line identifies the 8 most common allergens to be peanuts, tree nuts, milk, eggs, wheat, soy, shellfish, and fish. According to Food Allergy Research and Education (FARE), over 15 million Americans are prone to some sort of food intolerance, which is part of the inspiration behind the launch of the health-conscious company.
Safe + Fair founders, Dave Leyrer and Pete Najarian, both noticed a lack of food-intolerant products on the market for their kids, who both suffered from nut allergies. As a result, the company website is also tailored to allow customers to shop by allergy and diet condition through a selection of categorized food.
According to Allied Market Research, there is lots of potential in the Food Intolerance market as it is expected to be worth 13.9 billion dollars by 2022 with a compound annual growth rate of 6.9 percent during the forecasted period of 2016-2022.
In addition to their new baking line, the company also offers a variety of other snack options like pea protein chips and quinoa-based popcorn, as well as peanut and tree nut free cookies and graham crackers.
All products produced by Safe + Fair are vegan-friendly and gluten-free. With their health-based pea-protein chips containing a rich source of plant ingredients, and their cookie line labeled as Non-GMO, it could be possible for some of these food items to gain attraction from mainstream consumers, as better for you snacks become more popularized the food industry.