New research from the International Food Information Council (IFIC) suggests the coronavirus has changed the way parents look at food, and not necessarily for the better. The survey found parents were more likely to have made dietary changes, including snacking more often and drinking coffee in the afternoon. They were also more likely to express worry and pessimism.
The online survey of just over a thousand Americans ages 18 to 80 was fielded between April 8 and April 16, about a month after the earliest shelter-in-place and stay home directives went into effect. It was weighted to reflect US demographics for age, gender, race and ethnicity, education and region.
“Parents are really going through some stuff this year,” said Allison Webster, lead researcher and registered dietitian at the IFIC, a non-profit organization that counts food, beverage and agriculture industry professionals among its stakeholders.
Parents are now juggling work responsibilities with childcare, sometimes from multiple jobs. “It’s not surprising at all that things would be changing in terms of our relationship to food and our behaviors around food,” Webster explained.
Most Americans say they’re eating differently as a result of the pandemic – eight out of ten, to be specific – but parents, women and consumers under 35 were the groups most likely to have made changes. Parents usually stick out from other groups of consumers in food surveys, according to Webster, but this year the differences are particularly striking.
Parents are far more worried about shopping in person at the grocery store, for example, with 43 percent of parents with children under 18 expressing heightened concern about in-person grocery shopping, as compared to just 33 percent of consumers without children. They may be worrying about passing the disease on to other family members, or falling so ill they can’t care for their children.
As a result, parents are more likely to buy groceries online. To be specific, 20 percent of parents with children under 18 buy groceries online at least once a week, while only eight percent of consumers without kids are doing so.
Forty-one percent of parents say they’re snacking more often, as compared to just 29 percent of non-parents. They’re also more likely to skip meals entirely, snack more than once a day and drink caffeine with lunch. That said, many survey respondents did say they’re trying to eat healthier during the pandemic, and that includes parents. Eighteen percent of survey respondents report using an app to track their eating habits, but the number is even higher among parents and women.
Women are also more likely than men to think about food more than usual – 31 percent of women as compared to 22 percent of male respondents. Twenty-four percent of women also say they’re eating more than usual, as compared to just 17 percent of men.
Parents are also far more likely to express pessimism about the future, at least as far as dietary health is concerned. Twenty-two percent of parents with children under 18 expect the American diet will become less healthy over the next decade, as compared to just 12 percent of non-parents.