The Growing Formulation Trend: Probiotics

Not long ago, probiotics were rarely discussed, with little knowledge of their benefits or demand for daily consumption. Today, probiotics have become one of the top functional ingredient trends in the United States—with interest growing exponentially around the world. Consumers have an increased understanding of the benefits of these good bacteria, resulting in a desire to take them proactively and a new demand to find probiotics in everyday foods and beverages that easily fit into busy lifestyles. Join probiotic experts from Ganeden to learn more about the demand for probiotics from consumers and ease of formulation into functional foods and beverages, with a patented and science backed strain that has proven survivability.

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A recent survey showed that of the healthy consumers who were aware of probiotics, 98% of respondents would buy a food or beverage product that contained a health benefit if priced the same as a similar product without health benefits. 70% percent also preferred to consume probiotics through foods and beverages rather than in a supplement. Once isolated to the United States, this trend is now expanding internationally—with similar findings in a variety of countries around the world.

The success of global dairy companies such as Yakult and Danone have led some consumers to believe that dairy based products were the only way to consume probiotics, as previously, due to stability issues, probiotics were unable to be formulated into functional foods and beverages outside of the refrigerated dairy case. However, international probiotic ingredient supplier, Ganeden, discovered a strain with proven survivability in everyday functional products—opening up endless opportunities for probiotic formulation. From coffee, tea and juice to ice cream, cereal and snack bars, Ganeden’s patented and science-backed strain, GanedenBC³⁰, has become a staple in functional foods and beverages.

The spore-forming strain of bacteria is able to survive most manufacturing processes; shelf life and gastric transit, with 24 peer-reviewed and published studies backing its safety, efficacy and benefits to consumers. GanedenBC³⁰ has made it easier than ever to formulate a probiotic into products, creating functional benefits like digestive and immune health support, along with protein utilization—all leading to higher buying interest from consumers.

As an international probiotic ingredient supplier approved to sell to more than 58 different countries, Ganeden has become a leader in probiotic education—providing consumers, media and manufacturers with the information needed to make educated decisions on high-quality probiotic options, while debunking common probiotic misconceptions.

Join experts from the company to find out more about the growing probiotic purchasing interest from consumers, formulation opportunities in functional foods and beverages, and items to consider when selecting a high-quality probiotic strain.

Speaker

Erin Miller, Director of Marketing, Ganeden

As the director of marketing, Erin leads all international multi-ingredient marketing efforts for Ganeden. She also works closely with partner companies, utilizing her probiotic and marketing expertise to assist in promoting new probiotic product launches worldwide—with more than 750 products on shelves to date. Erin has worked in the marketing industry for almost 20 years, providing assistance in sales and communication efforts for both B2B and consumer companies.

In addition to her professional experience, Erin has also served on the board of directors for the Cleveland chapter of the American Marketing Association for 5 years, earning a national award for Most Improved Chapter during her time as president.

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