Work Smarter: How Compliant Life Science Content Approval & Delivery Can Be Accelerated to Drive Performance Improvements

Tessa Pugh, Director, PharmaReview Ltd

Tessa is highly experienced in the development of process optimization strategies for copy review within the global pharmaceutical industry. She was responsible for co-launching a specialist provider of outsourced copy review services to the pharmaceutical industry called PharmaReview Ltd in 2011 with Ralph Carter. Their mission is to reduce the burden of time that copy review places on senior members of her clients’ medical, regulatory and commercial teams.

Tessa graduated with a degree and professional diploma in strategic marketing in the early 1990s. Her formative years were spent in client facing roles at advertising agencies, including Saatchi and Saatchi and FCB in London, where she looked after financial services and FMCG clients.

Kerry Gilzene, Director, Marketing Operations, Theramex

As Director, Global Marketing Operations at Theramex (a company dedicated exclusively to women’s health), Kerry is a passionate believer in not doing the same work twice and developing new better ways of doing things to drive company, customer, and patient value. Kerry also leads the company’s Digital/MCM efforts and Operational Change Management.

As the first company in the world to deploy the IQVIA OCE suite of capabilities, Kerry also leads the process design/optimization of content workflow through the OCE system worldwide (i.e. agencies, regulatory, localization, OCE distribution).

Kerry’s 25 years in the industry include leadership roles with GSK, Ogilvy Healthworld, and various pharmaceutical consultancies. He has been a lecturer at the University of Brussels Pharmed Department, and for 6 years was the Asia Pacific Editor of the Journal of International Marketing.

Julian Backhouse, Associate Director, Offering Management, IQVIA

Julian is responsible for the market strategy and direction of the IQVIA ePromo application. Prior to joining IQVIA, he worked across multiple verticals (including consumer packaged goods, FMCG and retail) with the latter 11 years dedicated to life sciences, including packaging, non/promotional and medical. Julian has expertise in process optimization, asset management, online approval and component copy management.

Julian started his career in graphic design, typography, origination and planning. He progressed to high-end digital reprographics, managing and designing complex production workflows, quality systems, manufacturing efficiency for graphic and print production facilities, DAM and online approval solutions from 1997. Since 2007, Julian has worked in a variety of consulting, sales and strategy roles focused on life sciences for companies including Eastman Kodak, Zinc Ahead, and Veeva Systems.

Victoria Marsh, Associate Director, Offering Management, IQVIA

Victoria is responsible for the market strategy and direction of the IQVIA ePromo application. In her industry roles prior to joining IQVIA, she worked extensively within life sciences marketing, both customer and agency facing, with the latter 5 years dedicated to life sciences information technology, specializing in medical, marketing and regulatory review. Victoria is an expert in reference preparation and management, process optimization and online approval.

Victoria started her career working in PR and advertising roles before progressing to non-promotional/promotional medical communications; directing, developing and writing complex campaign materials for MMR approval. Victoria is passionate about improving the quality and consistency of MMR preparation.

Since 2014, Victoria has worked in a variety of global strategic consulting, sales & implementation and continuous customer improvement roles. She has been focused on life sciences, MMR review and approval IT systems working for companies who include Zinc Ahead (Zinc MAPs) and Veeva Systems (Veeva Vault PromoMats).