Applying the Latest Digital Technology Trends to Patient, Provider and Payer Communications

Have you wondered how the Internet of Things (IoT) will impact healthcare and pharmaceutical communications? If you are curious about the latest digital trends and how that innovation is being implemented into real world communication needs, you won’t want to miss this webinar presentation. Featured speakers will review current trends and discuss how digital technology and innovation are being applied to patient, healthcare professional, payer, and other decision maker communications.

With a world population of 7.6 billion people using over 21 billion internet-connected devices, digital interactions are not only fundamental, they require continued evolution to maintain appropriate reach and responsiveness. By participating in this webinar, you’ll gain insights from a collection of case studies utilising trends in artificial intelligence (AI) – including voice enablement and chatbots – wearables, point of care electronic health record messaging, social media, transportation, do-it-yourself healthcare, and more.

 Following this presentation, you will have a clearer understanding of: 

• IoT technology and how it works
• The latest digital trends
• How IoT and digital trends are being used in the healthcare and the pharmaceutical industry
• How ICON is approaching innovation

Speakers

Nathan White, CPC, Senior Vice President, Integrated Access and Outcomes Solutions, ICON

For more than 16 years, Mr. White has provided clients with advice on global, US, and European market access and reimbursement challenges. He began his career at Express Scripts, working in leadership, field-based, and internal operational roles in the specialty pharmacy and reimbursement support program divisions. Mr. White spent more than five years designing and implementing reimbursement operational solutions at PAREXEL Consulting and inVentiv Health, before shifting into global access consulting and value communications roles as Director of Market Access at Nucleus Global, Managing Director and Head of Market Access at eMAX Health Systems, and Global Practice Lead at ApotheCom Access Pathways and Outcomes.

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Marissa DiCindio, Digital Marketing Manager, Access, Commercialisation, Communications, ICON

Marissa has 15 years’ agency experience in the pharmaceutical industry specializing in product access, medical communications, and more. She leads ICON’s commercialisation and outcomes digital marketing strategy team, providing customers with innovative and interactive solutions for their multichannel needs. Her industry expertise has led to numerous award-winning digital programs.

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Marie McCarthy, Senior Director, Product Innovation, ICON

Marie is part of the multidisciplinary Innovation Team at ICON plc. Seen as a key intrapreneur within the organisation, she has specific responsibility for developing solutions in the direct-to-patient paradigm. She has worked extensively on the use of wearables and sensors in clinical trials, with particular emphasis on the potential these devices have to monitor the physical behaviours of the digital patient. Her current focus is the value of mHealth technology in reducing patient burden. Marie has a background in scientific research and has worked in a number of industries including IVD and medical devices. She is a published author and has spoken at a number of international conferences.

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