Lessons Learned from the Clinical Trial Trenches: How to Use Patient Engagement Technology Successfully

The promises of patient engagement technologies are big, but can they be kept? It’s possible, but with so many technologies to choose from, implementations that dip into unchartered waters, and limited digital expertise in-house, it can be hard to see how their value will outweigh their risks.

The speakers have over ten years of experience working with top 20 pharmaceutical companies to develop patient engagement strategies. With hundreds of mobile technology implementations under their belts, they will share the most common questions asked by study teams and discuss how to address them. You can expect to come away with tips for these five and more:

• Considerations when selecting a technology
• Ways to get organizational buy-in
• What to expect on a global rollout
• Handling data privacy concerns
• How to boost patient uptake

Speakers

Ashley Tointon, Patient Recruitment Strategist, Boehringer-Ingelheim

Ashley Tointon has spent more than 20 years working in patient recruitment for pharma, CRO and niche providers. She has built, trained and managed a team of global patient recruitment specialists at a large CRO and has lead innovative digital patient recruitment offerings. She is a driven, independent, highly energetic, motivated and goal-oriented professional with a proven track record in adapting to rapidly evolving business models while embracing and managing change. She has a broad skill set with expertise in the following areas: digital media, strategy development, project management, vendor relations and negotiations, training and public speaking, innovative problem solving, communication and negotiating skills. She is a monthly published contributing writer for CenterWatch Weekly and currently provides patient recruitment expertise, strategy and leadership as the Principal Consultant of Accelerate Clinical Enrollment LLC.

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Jeff Lee, President, mProve Health, a Bracket Company

Jeff Lee is founder and President of mProve Health (a Bracket Company), a provider of leading mobile technologies that connect and engage patients with global clinical research studies. Based in Washington, DC, Jeff is a repeat entrepreneur and his prior ventures pioneered the mobile engagement work for the American Idol text-to-vote campaign, Barack Obama’s 2008 campaign, and other high profile projects for Fortune 500 companies including Disney, MasterCard, and Exxon Mobil. Since founding mProve Health in 2010, Jeff has grown the company globally. Today, mProve’s applications are used by 18 of the top 20 pharmaceutical companies, 15,000 clinical research sites in over 60 countries, and they are translated into over 50 languages.

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