Diversity and Inclusivity in Clinical Trials: Effective Strategies and Best Practices for Patient Recruitment and Engagement

Patient recruitment and engagement are critical to the success of clinical trials. Yet despite the tremendous progress made in drug development, recruitment and retention remain a major challenge. Recent efforts to increase access and include more diverse patients adds an additional layer of complexity.

In this webinar, we’ll discuss the need for more diverse and equitable inclusion in clinical trials and share actionable strategies and best practices to connect with previously underrepresented groups of individuals. With the total percentage of minority inclusion for all randomized clinical trials in the United States over the last 25 years less than 4%, the need for diversity can no longer be ignored.

We’ll examine historical challenges, and reasons patients don’t enroll, as well as frameworks to generate rapport and trust.

In this session we will share actionable frameworks, best practices and strategies for utilizing advocacy groups, digital media and language to support diversity/ inclusivity and engage patients as partners.

The webinar will include a robust Q&A.

Speakers

Leanne Woehlke, Director Life Sciences Solutions, TransPerfect

Leanne Woehlke is a Director of Life Sciences Solutions at TransPerfect where she helps clients create transformational impact with language, technology and business consulting solutions. She has extensive experience in clinical research, starting her career as a CRA then working her way up to Director before consulting in patient recruitment and process optimization. She has successfully enrolled patients in some of the most difficult studies, including achieving pediatric patent extension. Her knowledge of digital marketing coupled with her extensive coaching background allow her to bring a unique perspective to patient recruitment and engagement. She is passionate about impacting the industry in meaningful ways and bringing life changing treatments to patients who need them.

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Yolande Adjibi, Patient Support Operations Director Hematology, International Region, Vertex Pharmaceuticals

Yolande Adjibi is Patient Operations Director at Vertex Pharmaceuticals. Yolande has 15 years of experience in developing and implementing healthcare projects as a Global Product Manager, Project Manager, and Consultant in the fields of medicine, health technologies and public health for both public and private organizations. She has specific expertise in rare diseases and unmet medical needs and has been involved in several research projects that were published. Being affected by a genetic disorder herself, Yolande has been very involved in patient organizations from an early age. Since early 2019, Yolande has been involved in training general practitioners at the Paris Sorbonne University as a teaching patient.

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Daniel A. Perez, Director, Global Head of Patient Experience, Diversity & Inclusion, Worldwide Clinical Trials

As Director & Global Head of Patient Experience, Diversity & Inclusion for Worldwide Clinical Trials, Daniel serves as a leader, strategic counselor, and architect for Worldwide’s patient engagement, diversity, and inclusion efforts across 60 countries and five therapeutic areas. His focus is on the geographic and therapeutic expansion of Worldwide’s capabilities to cultivate a thriving ecosystem of investigative sites, clinician investigators, and patients by participating in bid defenses, designing full-cycle clinical operations, engaging first-time clinician investigators, supporting patient recruitment and retention, and leveraging real-world data from global partnership assets.

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