Diversity and Inclusivity in Clinical Trials: Effective Strategies and Best Practices for Patient Recruitment and Engagement

Life Sciences, Clinical Trials, Patient Recruitment & Retention,
  • Tuesday, June 06, 2023

Patient recruitment and engagement are critical to the success of clinical trials. Yet despite the tremendous progress made in drug development, recruitment and retention remain a major challenge. Recent efforts to increase access and include more diverse patients adds an additional layer of complexity.

In this webinar, we’ll discuss the need for more diverse and equitable inclusion in clinical trials and share actionable strategies and best practices to connect with previously underrepresented groups of individuals. With the total percentage of minority inclusion for all randomized clinical trials in the United States over the last 25 years less than 4%, the need for diversity can no longer be ignored.

We’ll examine historical challenges, and reasons patients don’t enroll, as well as frameworks to generate rapport and trust.

In this session we will share actionable frameworks, best practices and strategies for utilizing advocacy groups, digital media and language to support diversity/ inclusivity and engage patients as partners.

The webinar will include a robust Q&A.


Leanne Woehlke, TransPerfect

Leanne Woehlke, Director Life Sciences Solutions, TransPerfect

Leanne Woehlke is a Director of Life Sciences Solutions at TransPerfect where she helps clients create transformational impact with language, technology and business consulting solutions. She has extensive experience in clinical research, starting her career as a CRA then working her way up to Director before consulting in patient recruitment and process optimization. She has successfully enrolled patients in some of the most difficult studies, including achieving pediatric patent extension. Her knowledge of digital marketing coupled with her extensive coaching background allow her to bring a unique perspective to patient recruitment and engagement. She is passionate about impacting the industry in meaningful ways and bringing life changing treatments to patients who need them.

Message Presenter

Yolande Adjibi, Patient Support Operations Director Hematology, International Region, Vertex Pharmaceuticals

Yolande Adjibi is Patient Operations Director at Vertex Pharmaceuticals. Yolande has 15 years of experience in developing and implementing healthcare projects as a Global Product Manager, Project Manager, and Consultant in the fields of medicine, health technologies and public health for both public and private organizations. She has specific expertise in rare diseases and unmet medical needs and has been involved in several research projects that were published. Being affected by a genetic disorder herself, Yolande has been very involved in patient organizations from an early age. Since early 2019, Yolande has been involved in training general practitioners at the Paris Sorbonne University as a teaching patient.

Message Presenter

Daniel A. Perez, Director, Global Head of Patient Experience, Diversity & Inclusion, Worldwide Clinical Trials

As Director & Global Head of Patient Experience, Diversity & Inclusion for Worldwide Clinical Trials, Daniel serves as a leader, strategic counselor, and architect for Worldwide’s patient engagement, diversity, and inclusion efforts across 60 countries and five therapeutic areas. His focus is on the geographic and therapeutic expansion of Worldwide’s capabilities to cultivate a thriving ecosystem of investigative sites, clinician investigators, and patients by participating in bid defenses, designing full-cycle clinical operations, engaging first-time clinician investigators, supporting patient recruitment and retention, and leveraging real-world data from global partnership assets.

Message Presenter

Who Should Attend?

  • Clinical Operations
  • Diversity and Inclusion
  • Patient Recruitment and Retention
  • Patient Engagement
  • Clinical Research Sites
  • Study Management

What You Will Learn

Attendees will gain insights into:

  • Identifying patient psycho-demographics to design effective recruitment and engagement plans
  • Effective strategies for engaging patients
  • Best practices and lessons learned for recruitment and engagement
  • Challenges sites experience recruiting and engaging patients

Xtalks Partner


TransPerfect Life Sciences specializes in supporting global development and commercialization of drugs, treatments, and devices designed to improve and save lives. Our comprehensive solutions include eTMF and eClinical technologies, paper TMF migration, pharmacovigilance and safety solutions, translation and language services, and call center support. With offices in over 100 cities worldwide, TransPerfect is the ideal partner to ensure that your global launch makes a global impact. For more information, please visit our website at https://lifesciences.transperfect.com/.

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