How to Determine and Build an Effective Patient Recruitment and Retention Strategy

Donna Hanson, Director, Global Feasibility and Patient Recruitment, Advanced Clinical

Ms. Hanson has over 11 years of clinical research experience that spans across an SMO, small, mid and large sized CRO settings. In her current role, Donna is responsible for management of Advanced’s patient recruitment, retention, feasibility and proposals teams. Her experience includes strategy development expertise relative to patient recruitment and retention initiatives in various therapeutic areas. She has extensive experience in urology and gastroenterology and has a passion for supporting pediatric trials. Previous to Advanced, Donna was the Senior Global Director of Feasibility, Site Identification and Patient Recruitment and Retention at a top-five global CRO, where her focus was managing the daily operations of the global teams and providing program oversight. This experience has allowed her to support and participate in multi-tactical programs spanning various countries across all regions. Prior to this, she served in various project management roles and led proposals for a mid-size, US-based CRO.