The target product profile is a strategic framework and tool commonly used in the development of novel biopharmaceutical products. Unfortunately, few pharma companies identify or employ best practices when developing and maintaining a target product profile, so most are not leveraging it to maximize the commercial potential of their products.
This webinar will reveal insights and industry best practices for using the target product profile to optimize product development. The featured speaker will discuss the many sponsor benefits of leveraging the target product profile, highlighting common mistakes made at both product and corporate leadership levels across the development process and presenting recommendations to help ensure successful outcomes.
Topics will include:
- Best practices in the design and use of a target product profile
- Required inputs and processes for developing an effective target product profile
- The target product profile’s role in achieving a product’s breakthrough potential
Speaker
Robb Lawrence, Senior Vice President Commercial Strategy, Premier Consulting
In 2020, Robb Lawrence joined Premier Consulting as Senior Vice President of Commercial Strategy with responsibility for Premier Consulting’s expanding suite of commercial strategy solutions.
Prior to joining Premier Consulting, Lawrence spent 10 years as a health care entrepreneur, building companies designed to bring new and innovative pharmaceutical products to the US market. He founded and served as CEO of two virtual specialty pharmaceutical companies, TLC Therapeutics and Tropical Disease Therapeutics (TDT), both of which were created to execute on co-development partnerships with larger global pharma companies. Prior to founding TLC and TDT, Lawrence launched and managed the day-to-day operations of Salient Consulting, a boutique strategy consulting practice focused on strategic product development and go-to-market strategies for novel medicines.
Prior to his entrepreneurial endeavors, Lawrence held numerous positions at Merck and Company and played a key role on the marketing team responsible for launching Merck’s Diabetes Franchise (Januvia® and Janumet®).
Lawrence earned a Master of Business Administration with a focus in Health Sector Management from Duke University’s Fuqua School of Business and a Bachelor of Arts in Literature and History from Wake Forest University.
Message PresenterWho Should Attend?
- R&D Leadership
- Commercial Leadership
- Commercial Affairs
- Business Development
- Regulatory Affairs
- Market Access
- Project Management
What You Will Learn
Webinar attendees will learn:
- Best practices in the design and use of a target product profile
- Required inputs and processes for developing an effective target product profile
- The target product profile’s role in achieving a product’s breakthrough potential
Xtalks Partner
Premier Consulting
Premier Consulting is a strategic product development and global regulatory consulting company dedicated to helping biotech innovators transform their life-changing ideas and breakthrough science into new medical treatments. Our end-to-end solutions in strategy, regulatory, nonclinical, CMC, quality, and commercial help sponsors build and execute development plans that meet regulatory requirements and deliver results for sponsors and the patients they serve.
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