The Growing Formulation Trend: Probiotics

Not long ago, probiotics were rarely discussed, with little knowledge of their benefits or demand for daily consumption. Today, probiotics have become one of the top functional ingredient trends in the United States—with interest growing exponentially around the world. Consumers have an increased understanding of the benefits of these good bacteria, resulting in a desire to take them proactively and a new demand to find probiotics in everyday foods and beverages that easily fit into busy lifestyles. Join probiotic experts from Ganeden to learn more about the demand for probiotics from consumers and ease of formulation into functional foods and beverages, with a patented and science backed strain that has proven survivability.

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A recent survey showed that of the healthy consumers who were aware of probiotics, 98% of respondents would buy a food or beverage product that contained a health benefit if priced the same as a similar product without health benefits. 70% percent also preferred to consume probiotics through foods and beverages rather than in a supplement. Once isolated to the United States, this trend is now expanding internationally—with similar findings in a variety of countries around the world.

The success of global dairy companies such as Yakult and Danone have led some consumers to believe that dairy based products were the only way to consume probiotics, as previously, due to stability issues, probiotics were unable to be formulated into functional foods and beverages outside of the refrigerated dairy case. However, international probiotic ingredient supplier, Ganeden, discovered a strain with proven survivability in everyday functional products—opening up endless opportunities for probiotic formulation. From coffee, tea and juice to ice cream, cereal and snack bars, Ganeden’s patented and science-backed strain, GanedenBC³⁰, has become a staple in functional foods and beverages.

The spore-forming strain of bacteria is able to survive most manufacturing processes; shelf life and gastric transit, with 24 peer-reviewed and published studies backing its safety, efficacy and benefits to consumers. GanedenBC³⁰ has made it easier than ever to formulate a probiotic into products, creating functional benefits like digestive and immune health support, along with protein utilization—all leading to higher buying interest from consumers.

As an international probiotic ingredient supplier approved to sell to more than 58 different countries, Ganeden has become a leader in probiotic education—providing consumers, media and manufacturers with the information needed to make educated decisions on high-quality probiotic options, while debunking common probiotic misconceptions.

Join experts from the company to find out more about the growing probiotic purchasing interest from consumers, formulation opportunities in functional foods and beverages, and items to consider when selecting a high-quality probiotic strain.

Speaker

Michael Bush, President, Ganeden

As president, Mike leads strategic business development for Ganeden, while overseeing sales and marketing activities. He has worked in the healthcare, biotech and bioinformatics arenas and has over 20 years of experience in business, including founding a national business growth consultancy firm, co-founding a national biomedical services firm and leading acquisitions and merger activities for a global medical services company. Mike also serves as executive board president of the International Probiotics Association.
Mike has received numerous awards for his business leadership, including being named one of Crain’s Cleveland Business 40 Most Influential People Under 40, was a four time Weatherhead 100 winner and has been awarded two innovation awards. Mike sits on the boards of several for and not-for profit organizations and is active in regional economic development and entrepreneurial education initiatives. He holds degrees in Biomedical Technology and Business Administration.

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