Bougie Bakes Enters the Pet Treat Market with Their New Bougie Barks

Bougie Bakes, a Los Angeles-based healthy snack alternative company, has now released dog cookies under the “Bougie Barks” brand.

The brand introduces Bougie Barks Peanut Butter Carob Dog Cookies, which are made of five main ingredients: almond flour, peanut butter, carob powder, collagen powder and ground flaxseed.

The human version of this cookie was introduced in 2018 by Ryan and Meghan, who struggled to find better-for-you baked goods that satisfied their cravings. Recently, the couple got a dog and were amazed that they couldn’t find a better-for-you option for their pet, so they thought dogs should have a bougie option too.

“We follow the same principles for our dog cookies as we do for our human cookies,” said Ryan and Meghan Quinn, the co-founders of Bougie Bakes, in a press release. “Every ingredient is intentional and serves a purpose: almond flour & peanut butter are high in protein and heart-healthy fats; carob powder, the superfood, is good for digestion and high in vitamin B2, calcium, magnesium, and iron; collagen helps promote healthy joints, skin, coat and provides antioxidant support; and flaxseed is filled with omega-3 and omega-6 fatty acids.”

The Bougie Bark cookies are preservative-free and do not contain any fillers. They also use sustainable packaging that allows consumers to recycle the pouches after use.

Related: Why Pet Food Acquisitions Are On the Rise Among Meat and Poultry Brands

Since the pandemic began, there has been an increase in dog adoptions for those who decided they wanted a pet at home. Therefore, it’s only natural for companies to cater to this growing consumer market.

This boom in pet adoptions has also sparked some changes within the industry, with pet food brands changing hands. In 2020, there were 27 pet food industry mergers and acquisitions. One example of this is General Mills acquiring Tyson Foods’ pet treat businesses for $1.2 billion.

There is exponential growth in the pet treat market and it is predicted to reach $72.6 billion by the end of 2027. In 2020, the pet treats global market made an estimated $21.4 billion by the end of the year. Therefore, more companies looking to be part of this growing market are expected to enter the category, including large corporations.

Additionally, companies in the food industry can enter this market by simply using ingredients already present in their businesses. Bougie Bakes, for example, already use ingredients such as almond flour, peanut butter, and collagen powder in their cookies. So why not use the same supply and ingredients to enter a growing market that’s likely to be one that people rely on for years to come?

Bougie Barks dog cookies are available exclusively on their website, and the company claims it’s the only e-commerce site that offsets 100 percent of their carbon emissions generated from shipping and uses recyclable and reusable packaging.