Why host a webinar?

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Why Host a Webinar?

Over the past decade webinars have become recognized as, arguably, the best way to reach and engage an audience.
At Xtalks.com, marketers from life science, food and medical device industries have truly embraced our webinars as a tool-of-choice.

Over 60% of B2B Marketers
are using webinars as part of a lead nurture campaign.

Approximately 2/3rds of B2B Marketers
declare that webinars are the most effective or among the top content marketing strategies available.

Benefits of a Partnership

We are 100% Webinar Focused.

Unlike other media sites, Xtalks functions primarily as a webinar information resource for our members. We also have more than a decade of experience producing and marketing webinars, so we have the most qualified team in the business.

We Tailor Your Webinar Campaign.

Are you looking to generate quality leads, re-qualify existing contacts, or increase your global reach? We know how to best position these priorities for a webinar and will tailor your campaigns accordingly.

Maximize Reach & Get Qualified Leads.

For each webinar, we narrowcast to your intended audience using our extensive database while using outreach tactics to find you an even larger qualified audience. Learn more.

Get Third-Party Positioning & Thought Leadership.

Today’s most useful tool. Since the Xtalks sponsorship program is selective, hosting a webinar through Xtalks lends your organization thought leadership and added credibility

We Level the Playing Field for You.

Unlike a tradeshow, where larger budgets can have a larger impact, having a platform on Xtalks.com evens the playing field. As a SME, you get equal share-of-voice on Xtalks.com. Let your expertise be the focus of your efforts, and leave the rest to us.

Guaranteed Results with Outstanding Customer Service.

We guarantee our results and have an outstanding customer service team. We’re able to identify and anticipate your needs, be flexible, dependable, and are attentive to every detail of your campaign. See our client testimonials.

What We Do for You

At Xtalks, our priority is to understand what motivates an industry professional to register for a webinar and pass the benefit of our expertise on to our Xtalks partners. After partnering with Xtalks, we’ll take you through the complete life-cycle for each of your webinars:

1. Pre-Webinar Planning & Marketing

We go far and beyond what most media companies do for your webinars. Constructing & executing a marketing plan for your webinars is vital. That’s why we provide guidance to ensure that your webinar content is positioned appropriately, and compliments your own marketing strategy.

2. Live Webinar Hosting

We provide turnkey operational support to ensure Xtalks partners deliver a technically flawless and professional webinar. We take care of all details including:

The webtest: We prepare your team for the live webinar
Registrant reminders
Managing data collection & organization
Providing our webinar moderators for live broadcasts
Managing all technical details involved in production
Orchestrating a live Q&A with your presenter

3. Recorded Webinar Hosting & Marketing

Receiving a return on investment doesn’t end after the live webinar is complete. Xtalks hosts and markets your recorded archive, post event, so you continue to develop and secure leads well after you’ve completed the webinar.

We provide links to your entire library of recorded events for free on each page dedicated to your recorded webinars. This way a webinar registrant has easy access to all of your events with one click.

4. Robust Reporting

We give you advanced webinar analytics reports for each event. Our custom reports will give you easy insights to identify your most promising prospects. You’ll gain:

Customized webinar registration data
Live registrant information (including: questions asked, polling answers, and more)
Recorded webinar registration data
Want real-time reporting? Ask us for a list of our marketing platform integrations.

Case Study

Learn how one of our clients uses Xtalks to facilitate their content marketing strategy

Download Case Study

Testimonials

Xtalks has been very professional in enabling us to create a strong webinar performance, providing everything that is needed out of one hand.

Thomas Schulz, Head of Consumer Marketing, Constantia Flexibles

First of all, I love working with you and your team on getting webinars delivered successfully to our clients. And I look forward to working with you in the years to come. I feel that Xtalks provided us with a great platform to promote our thought-leadership in a B2B environment, we are able to share our thoughts on most recent scientific and operational innovations with our colleagues throughout the industry. With our cooperation, we were able to deliver some of the most successful webinars with more than 500 to 800 registrants to the programs. Your rich experience and expertise on planning and organization all helped achieve that success and for that, I am really grateful.

Tim Zhu, Ph. D., Assoc. Director, Global Marketing Head of Asia Pacific Marketing, Labcorp Drug Development

We’re thrilled with what you did. You certainly helped us exceed targets. Xtalks certainly comes with my personal recommendation.

Kuno Van der Post, Senior VP, Business Development, OmniComm Systems

Being able to have somebody that you can work with to figure out the messaging, the core audience and really get the word out on your behalf, is really invaluable to me. Having Xtalks there to do that, has been extremely beneficial for us.

Keith Hoffman, Director of Marketing, Terso Solutions, Inc.

Xtalks has been an incredible partner in delivering very professional and highly effective webinars for PerkinElmer. With registration and attendance statistics well above industry standards, I’m excited to have found a knowledgeable partner who so efficiently helps us spread the word and deliver valued and targeted webinars on PerkinElmer’s clinical analytics solutions. Rob Rittberg, Clinical Informatics, PerkinElmer Inc.

Rob Rittberg, MarCom Manager - Clinical Informatics, PerkinElmer Inc.