Yasso’s Jüve Pops are Making Their Way into a New Functional Freezer Pop Category

Colorado-based better-for-you brand, Yasso, announced their first incubator brand Jüve Pops. This is a functional, vitamin and electrolyte-packed water-based pop. 

Yasso is known for their Greek yogurt-based dessert, a better-for-you option; whether that’s their ice cream Popabiles, Sandwiches or Bars, they provide decadent flavors found in freezers near you.  

Now, the company is moving away from innovating in the Greek yogurt category and finding new ways to explore opportunities that help deliver taste, quality and nutritious alternatives to desserts. 

Founded by Drew Harrington and Amanda Klane, Jüve Pops is being developed and fully conceptualized by the Yasso Incubator. They are looking to create sub-categories in the frozen dessert category while staying true to their mission of providing upgraded experiences with superb nutritional value.

“The Yasso mission is to provide consumers with better options and bring joy to snacking. We believe there is a real opportunity to set the gold standard in snacking for taste and nutrition across the entire frozen aisle,” said Yasso CEO Craig Shiesley in a press release. “The Yasso Incubator gives us the opportunity to challenge our team on how we can maximize the entire pool of company capabilities from our founders to our best-in-class growth team.”

Yasso is expected to make $150 million in revenue this year. The company has been named the fifth novelty brand, passing brands such as Klondike, Blue Bell and Popsicle. Yasso is also expected to double its business in the next three years because of repeat customer rates and loyalty ranking. 

Very little innovation has occurred in the freezer pop dessert category and Jüve Pops believed this was long overdue. At a time when refreshing and functional beverages have been on the rise, Harrington and Klane thought this was an excellent opportunity to cater to this forgotten category. 

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According to Grand View Research, the frozen fruit bar market was estimated at $11 million in 2018 and is expected to have a CAGR of 7.5 percent from 2019 to 2025. This is a growing impulse buying sector and a place where innovation is needed.

Jüve Pops contain real fruit and less sugar than other freezer pops in the market; it also contains hydrating, energizing vitamins and electrolytes. When comparing Jüve Pops to other fruit bars on the market, this product has twice the amount of potassium, more vitamins, ten grams of sugar and 45 calories per freezer pop. 

There are eight flavors on the market: Tangerine, Triple Berry, Strawberry, Lemon Lime, Coconut frozen bars, along with Orange, Grape, and Triple Berry in freezable formats. Each frozen box retails for  $4.99 and $6.99 for an ambient box purchased from the company website and grocery stores, including Gelsons, Harris Teeter, and Wegmans.

“In conceptualizing Jüve Pops, we saw an opportunity to bring the success of the functional beverage category to the frozen aisle and create a new brand that delivers rejuvenating refreshment in an innovative, exciting form,” Harrington said in the same press release. “Building the Jüve Pops brand alongside our talented Yasso team has been a rewarding entrepreneurial journey for the whole company and we’re excited for people to discover our new products in stores and online.”