Just like KitKat and Hershey’s, Cadbury has introduced new plant-based chocolate called Cadbury Plant Bar. For a company known for its creamy Dairy Milk chocolate, it is exciting to see that they are also introducing plant-based products.
Rather than using cow’s milk to create the creaminess of the product, this vegan chocolate will use almond paste as a vegan substitute.
According to the press release, “Almond paste provides a similar taste and texture to milk ingredients while offering a hint of nuttiness.”
The Cadbury Plant Bar comes in two flavors, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces.
The packaging of the vegan chocolate bar will also be sustainable. The chocolate bar is wrapped in 100 percent plant-based packaging made from ISCC certified bio-sourced plastics.
Additionally, the company will be investing in changing Cadbury Dairy Milk’s packaging to be wrapped in recycled soft plastic. These chocolate bars will be sold in the UK and Ireland.
“At Mondelēz, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone, and the new Cadbury Plant Bar range is the latest stop on this journey,” said Louise Stigant, UK managing director at Mondelēz International, in a press release.
Mondelēz is working towards creating a more dynamic portfolio by innovating and introducing variations to various fan favorites. Cadbury, for example, has a chocolate bar with 30 percent less sugar. In the gummy snacks category, Wine Gums and Jelly Bellies both come in versions with with 30 percent less sugar as well, and BelVita has a line extension with 40 percent less sugar.
“As we approach World Vegan Day on 1st November, the Vegan Society is thrilled that anyone who misses Cadbury chocolate as a vegan can now enjoy their favorite delicious chocolate bar without the use of animal products. We know how hard Mondelez has worked to bring this bar to life and give more options to everyone. We look forward to trying them when they launch!” said Ericka Durgahee, the vegan trademark marketing manager at the Vegan Society, in the same statement.
Many big food companies are investing in plant-based products, such as beef and chicken alternatives. Now, confectionary companies are moving towards tapping into this growing consumer market.
According to data from abillion, the demand for vegan chocolate is growing, and Europe is the largest market for this segment. Additionally, vegan chocolate holds 40 percent market share of the total vegan confectionery market. It was valued at $1 billion in 2020 and is predicted to have a CAGR of 12 percent from 2020 to 2027. This number surpasses the CAGR of traditional chocolate, which has a predicted CAGR of 4.6 percent during the same timeframe.
Chocolate in Europe has a strong presence, making it smart for a British company such as Cadbury to introduce a bar of vegan chocolate.
Cadbury Plant Bar will be available in Sainsbury’s nationwide in November, at a suggested retail price of £2.50 and will move to other retailers in the following months.