American fast-food chain Chicken Salad Chick is quickly expanding its restaurant franchise across the south.
The fast and casual diner announced in a press release it will be advancing another franchise to the Dalla-Fort Worth (DFW) area in Arlington, making it the fourth North Texas restaurant opening this year and the 11th in its home state.
“In less than a year, we will have opened our third Chicken Salad Chick location in DFW and we couldn’t be more thrilled,” said multi-unit franchise owner, Luis Ibarguengoytia. We are excited to introduce the brand’s made-from-scratch chicken salad flavors to the residents in Arlington and can’t wait to see what the future holds.”
The Alabama-oriented restaurant holds true to a hometown meal, with menu items that include traditional food like chicken and egg salads to mac n’ cheese and BLTs.
Although the company’s southern cuisine may be reminiscent of a “mom and pop” shop, the restaurant franchise has acquired more than 140 store locations in 16 states, and will be adding another restaurant in the Fort Worth region of Texas in 2020.
The business claims it will offer a variety of giveaways during its Arlington opening starting December 10th.
One includes a year of free chicken salad meals for the first 100 guests who order. The first guest will receive one large “Quick Chick” of chicken salad per week and the next 99 guests will receive the same meal for free per month.
With millennials and younger consumers growing towards food items that offer health and convenience, the fast-food giant is wise to market itself as a salad chain that uses “southern-style chicken made from scratch,” but it’s competition still rings strong.
Other southern comfort food franchises include Popeyes and Chick-fil-A, the later of which has risen to the 3rd largest restaurant chain in US next to McDonalds and Starbucks, raking in $10 billion in domestic sales in 2018.
With this in mind, it’s obvious US consumers are hungry for chicken and enjoy it whether it’s fried or on a leafy green plate.
According to Forbes, in 2018 Chicken Salad Chick reported a revenue spike of 43 percent, which the company’s CEO, Scott Diviney, attributes mostly to the opening of 26 new restaurant locations.
For 2019, the company hopes to leverage more success by doubling its restaurant openings from last year from 26 to 46 by the end of the year.
“We’re energized by how far our brand has come in such a short period of time and look forward to bringing Chicken Salad Chick to more fans across the country,” Diviney told qsrmagazine in an interview earlier this year.