American fast-food chain, Dunkin’ Brands, announced it will be expanding its Beyond Sausage Sandwich to all of its fast-food retailers starting November 6th.
The fast-food chain originally launched the product, which is a 100 percent plant-based sausage served on an English muffin with egg and a slice of American cheese, in a summer pilot earlier in July at their Manhattan location.
The nationwide rollout was initially planned to launch next year, but after the item quickly become one of the restaurant’s top-selling orders, Dunkin’ advanced the rollout to November.
“We are extremely proud of our partnership with Beyond Meat and thrilled to be the first US quick-service restaurant to offer Beyond Breakfast Sausage nationwide. Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs,” said Dave Hoffmann, Dunkin’ Brands chief executive officer, and Dunkin’ US president.
Burger King and White Castle both introduced the Impossible Burger — another plant-based burger brand — to their menus last year further transforming this once-fringe food item into a mainstream commodity.
Other mega fast-food chains such as McDonalds have piloted Beyond Meat in global test runs throughout their franchises in Canada, Germany, and Isreal. If the product generates big enough sales in these regions, it will likely make its way to its US restaurants as well.
In addition, CNBC reported analysts at Barclays predict the alternative meat industry will be worth $140 billion within the next decade, capturing 10 percent of the $1.4 trillion dollar global meat market.
With this statistic in mind, it’s clear the plant-based meat market is more than just a fad, and consumers can expect to see these food items advance to more fast-food retailers in the years to come.