The Big Game 2020, otherwise known as the NFL Super Bowl LIV, is filling in their advertising spots for the big event. Pringles, a Kellogg’s company known for their flavorful chips, is returning to screens, for the third year in a row, with a new flavor in partnership with Adult Swim’s Rick and Morty show.
The flavor that Pringles is launching is a special edition, Pickle Rick flavor, that is inspired from the viral hit episode “Pickle Rick” on the Rick and Morty show. In this episode, a mad scientist, Rick Sanchez, turns himself into a pickle in order to avoid family therapy. This collaboration includes a humorous image on the Pringles can. Throughout 2019, Rick and Morty has had an average audience viewership of 2.23 million people.
“We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following…. we hope the new special edition Pickle Rick flavor will be a hit with the show’s fans,” said Gareth Maguire, senior director of marketing for Pringles.
The chips will be available on shelves around the time of the Big Game, but more specifically in early February. The NFL Super Bowl LIV will be aired live on Sunday February 2nd, 2020 at 6:30pm Eastern Time. Pringles will have a 30 second spot which will be filled by a creation collaboration between Adult Swim and Grey Group during the second quarter of the game.
According to the press release, the advertisement will be a marketing campaign that will include “PR, digital, social media, e-commerce and product sampling.”
“Not only are the Rick and Morty show creators making a hilarious spot for the Big Game, we’re extending this partnership in really exciting ways, all year long. Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles,” said Jill King, senior vice president, marketing and partnerships, Adult Swim.
Furthermore, earlier in November, Pop-Tarts, another Kellogg’s company, also announced they will be joining the Big Game advertising roster for the first time in the brand’s history. The Big Game is known to be the biggest snacking event of the year and Pop-Tarts wants to enter the market of wings and pizza by showing “elite snackers a taste of what the brand has in store whether they enjoy their Pop-Tarts toasted, frozen, or right out of the foil.”