Snacking is getting smarter with the launch of a reduced-calorie popcorn innovation created by the Smartfood brand. The product line is called Smart50 and is available in two different flavors; white cheddar and sea salt. The snack is 50 calories or less per cup and is gluten-free, 100 percent whole grain and air-popped.
The product is ready-to-eat popcorn that can be grabbed on-the-go or eaten at home that can be purchased from retail or online. The product is available nationwide and comes in two sizes, 5 oz and 6 oz, at the price of $3.99. Smart50 is a lower-calorie version of the original Smartfood product.
“With the launch of Smart50, we wanted to show consumers that making smart choices doesn’t mean having to sacrifice fun or flavor,” said Tracey Williams, Senior Director of Marketing, Pepsico, the company that owns the Smartfood brand.
The product is made from 100 percent whole-grain popcorn, free of artificial flavors and preservatives. The ingredients on the Smartfood website are simple and include a shortlist of items that make up their new product.
The packaging also offers consumers a new look, compared to Smartfood’s traditional black colored popcorn bags.
The branding of the product has also changed in terms of catering to a fun and colorful audience. Branding includes pop-art-inspired illustrations, alongside playful personalities in video, photo and engaging content.
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Smartfood is one of the brands that make up Frito-Lay North America as part of the food business unit of PepsiCo. Smartfood has been on shelves since 1985 with various innovations to their white cheddar popcorn in a black-colored bag. They have introduced other popcorn flavors which include; movie-theater butter, hot buffalo and sour cream and onion.
“As our latest innovation, Smart50™ extends our brand mission to provide simple and transparent ingredients and is designed to make consumers feel good about their snacking choices,” said Williams.
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