Plant-based e-commerce platform PlantX recently announced a partnership with ice cream brand Dream Pops at its multi-brand pop-up retail initiative in Venice Beach, California. The Pop-up Initiative was launched in April following the successful pilot tenancy program promoting PlantX’s partner brands and now welcomes new brand partners on a two-to-three-month rotational basis.
“We’ve been excited to use the Pop-up Initiative to forge meaningful connections with other plant-based brands whose ethos aligns with ours,” said PlantX CEO, Lorne Rapkin, in a press release. “Dream Pops brings a unique twist to American cult classic treats by re-imagining them with clean and better-for-you, plant-based ingredients.”
Founded in 2011 in Vancouver, British Columbia, Canada, PlantX has become the digital face of everything plant-based. Plant-based diets have skyrocketed over the last few years, but anyone who follows this lifestyle will know that it can be difficult to identify products that are truly ethical and free of animal products. That’s where PlantX comes in.
The company aims to be a trusted and convenient online destination and to eliminate any barriers to entry for those interested in a plant-based lifestyle. PlantX has earned the title of “the Amazon of plant-based” among many of its customers due to its commitment to the lifestyle. It stocks thousands of vegan products on its website, plus a meal delivery service called XMeals, which recently expanded to the US market.
First launched in 2021, XMeals offers both subscription-based and one-time purchase options whereby subscribers can order weekly or monthly deliveries of high-quality meals developed by executive chefs, trainers and nutritionists. The subscription also provides access to the company’s three-day and five-day meal plans, where customers select nutritious plant-based breakfasts, lunches and dinners curated by a registered dietician.
PlantX’s convenient, one-stop shop means that those who want to follow a plant-based diet no longer need to switch between multiple products and platforms. It may even expand to other areas, such as clothing, water and cosmetics. The e-commerce platform has clearly resonated with consumers as the company reached a monthly revenue of $1.3 million in just five months after its launch.
The company also operates a growing number of brick-and-mortar PlantX Market stores in cities like San Diego, Los Angeles, Chicago, Toronto and Tel Aviv. Now, PlantX’s Pop-up Initiative supports both new and established plant-based brands by offering retail space in various cities as pop-up installation spaces designed to promote growth and empower the plant-based community.
In January 2021, the company revealed it was preparing to go public on the National Association of Securities Dealers Automated Quotations (NASDAQ) following strong Q3 results that year. PlantX has also raised a total of $4.3 million in funding over four rounds, with the latest funding raised on April 28, 2022, from a Post-IPO Debt round.
PlantX demonstrates the success of choosing a specific niche and committing to it in order to be the go-to for that audience rather than trying to cater to everyone. PlantX has also launched apps and a YouTube series to spread awareness about the plant-based lifestyle.