Limitless Sparkling Water + Tillamook’s Campaign for Creamier Ice Cream

Will a lightly caffeinated, better-for-you beverage have the potential to be the next soda replacement? In this episode of the Xtalks Food Podcast, Sydney introduces the team to Limitless Sparkling Water, a beverage brand with two lines of flavored sparkling waters; one for energy and another for relaxation. The team discusses the crowded sparkling beverage market and whether Limitless could replace soda and/or coffee.

Also in this episode, Mira asks the team a fundamental question: is a frozen dessert considered ice cream if it lacks cream? They hear an ad from ice cream brand Tillamook’s new campaign for creamier ice cream featuring Baddie Winkle, a 92-year-old ice cream lover. The team weighs in on whether frozen desserts whipped with air should be considered ice cream and the effectiveness of Tillamook’s ad campaign.