How did a direct-to-consumer (DTC) plant-based baby food brand close a record-breaking round of funding? In this episode of the Xtalks Food Podcast, Sydney talks about Mamamade, a UK-based baby food brand with a special focus on infant and toddler nutrition, as well as supporting parents. It has garnered a community of 40,000 parents and offers one-to-one coaching, online resources, stage guides and support for parents in addition to its wide range of plant-based baby food. The team appreciates the community-based business model, but wonders how important it is for some parents to choose a plant-based diet for their children.
Also, in this episode, Sydney introduces the team to Black Sheep Foods, a plant-based food tech company focused on heritage breed meats and wild game, namely lamb. By using analytical chemistry to identify key flavor compounds found in animal-based meat, the startup structures the compounds around plant-based proteins composed mainly of pea protein. Black Sheep Foods introduced its lamb to the market through a partnership with Greek restaurant chain Souvla, and has since expanded into other restaurants and food services. The team talks about their eagerness to try a lesser-known type of plant-based meat and discusses lamb’s prevalence, or lack thereof, in the US restaurant market.
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