ModifyHealth, a leader in the burgeoning food as medicine industry, recently released four new meal plan offerings catering to a variety of dietary needs in the US. These new plans were thoughtfully introduced in response to the increasing demand from consumers managing specific medical conditions including celiac disease, type 2 diabetes, high blood pressure, polycystic ovarian syndrome (PCOS) and beyond.
Following the successful release of its Monash University Low-FODMAP Certified and Mediterranean diet plans, ModifyHealth’s newest offerings bring practical, hassle-free meal delivery solutions to a broader demographic, addressing the pain points of Americans who rely on therapeutic diets for health optimization.
“The expansion of ModifyHealth’s meal plans allows us to provide care and relieve pain points for even more consumers dealing with the struggles of restrictive diets,” said GB Pratt, founder and CEO of ModifyHealth, in a press release. “We look forward to introducing new audiences to the benefits of food as medicine so they can live better and reduce the costs associated with these chronic conditions.”
What is Food as Medicine?
Food as medicine refers to a philosophy that promotes the use of whole foods, nutritional therapy and diet modifications to prevent, manage and even treat certain diseases and health conditions. Rooted in the ancient belief that food plays a crucial role in health and wellness, the modern food as medicine movement has grown in popularity in response to increasing concerns about the limitations of conventional medical treatments, the side effects of pharmaceutical drugs and the rise of lifestyle-related chronic diseases.
The food as medicine philosophy often integrates a more holistic view of health, considering not just the physical body but also emotional, mental and environmental factors. It emphasizes a preventive approach, rather than just treating symptoms after they appear. But this philosophy is also rooted in science.
Recent scientific research has supported many food as medicine concepts. Nutritional science has identified various bioactive compounds in foods that have potential therapeutic effects. For example, omega-3 fatty acids from fish have been linked to cardiovascular health, while certain phytochemicals in plants may have anti-cancer properties.
The food as medicine industry is not just a trend, but a rapidly growing movement in the health and wellness sector. According to Prophecy Market Insights, the global food as medicine market was worth $116.27 million in 2020 and is estimated to reach $239.11 million by 2030 at a compound annual growth rate (CAGR) of 7.5 percent.
How ModifyHealth Sets Itself Apart
ModifyHealth differentiates itself from other meal delivery services by ensuring culinary excellence, thanks to recipes by award-winning chefs. Furthermore, the company’s commitment to health is evident given the oversight provided by its team of registered dietitians, ensuring that the meals are as beneficial as they are delicious.
The new meal plans address an array of dietary needs:
- Gluten-Free: Tailored for people with celiac disease, gluten sensitivities or those seeking general wellness
- Heart-Friendly: Perfect for those managing cardiovascular diseases, hypertension or high cholesterol
- Carb-Conscious: Ideal for weight loss, those overseeing blood glucose, individuals with PCOS and other metabolic concerns
- Diabetes-Friendly: Designed for people with type 2 diabetes, those aiming for lower blood pressure and general wellness
Since it was founded in 2018, ModifyHealth has received a total of $14 million in funding over three rounds. The company’s latest Series B funding round was raised in January and saw an investment of $10 million. ModifyHealth’s success also earned it a spot in Inc. magazine’s top 100 fastest-growing private companies in America.
In a competitive landscape, where many providers — including Vitabowl and Seaon Health — vie for attention, ModifyHealth leads with its medically-informed, chef-driven approach, which has resonated with thousands across the country. And now, with the launch of these new meal plans, ModifyHealth solidifies its reputation as a frontrunner in the food as medicine industry.