Nature’s Path, known for its granola, cereal and oatmeal, is going carb-free by introducing a new line of keto products. The 100 percent organic company introduced keto-certified, non-GMO, 100 percent plant-based, gluten- and dairy-free products.
The company is releasing keto cereals and keto granola. The cereal has seven grams of protein and three grams of net carbs per serving, while the granola contains five grams of protein and three grams of net carbs.
The cereal comes in two flavors, Cinnamon Toast Organic Keto cereal and Dark Chocolate Organic Keto. The granola is available in Toasted Pumpkin Seed & Vanilla Nut, Dark Chocolate Chip & Nut and Blueberry & Cinnamon Nut flavors.
“Our goal was to create a line of ultra-clean, 100 percent organic, plant-based keto options that are simply better for you,” said Arjan Stephens, general manager of Nature’s Path, in a press release.
“It’s sometimes hard for people following a keto plan to get enough fiber, fruits and vegetables. Our aim was to deliver cereals and granolas that can achieve all your keto goals, while still containing essential nutrients and vitamins,” Stephens added.
This new product aims to provide consumers with a different diet with options to enjoy the company’s flavors and nutrition without carbs. The keto products not only cater to people on the ketogenic diet but also those who want a low-carb meal without compromising on taste.
“Consumers are increasingly looking for convenient ways to cut carbs, especially for breakfast,” Stephens said. “I am so proud of this innovation, and that Nature’s Path can now offer people clean, 100 percent organic, plant-based options that also tastes great.”
Nature’s Path is popular because it provides healthy and organic foods for breakfast and snacks that are socially responsible, environmentally sustainable and financially viable.
Many books and celebrities have popularized the ketogenic diet on social media as the solution to losing weight and helping those with Type 2 diabetes. This is because it can improve a person’s blood sugar levels which happens when people avoid carbohydrates.
When on a ketogenic diet, the main foods consumed include seafood, low-carb vegetables, cheese, avocados, eggs, meat, poultry and other low carb but high-fat foods. Therefore, foods to avoid include oatmeal, rice, quinoa, rye, barley and corn.
The ketogenic diet was first introduced in the 19th century to treat diabetes but has become very popular and is the lifestyle of choice by people outside of this category.
According to Statista, the most popular diet in 2019 was intermittent fasting, followed by a gluten-free diet, a low-carb diet and finally, the ketogenic diet. But companies have been introducing new lines to their profile that cater to the ketogenic diet because consumers don’t have to be on a keto diet to purchase the product. The keto products cater to a wide range of shoppers looking for healthier alternatives to their favorite products.