Three Wishes cereal, a better-for-you, grain-free cereal brand, will be launching a limited-edition fall favorite flavor. Back by popular demand, Pumpkin Spice is now available in a three-pack on Amazon as the company’s latest limited-time offering. Three Wishes cereal enthusiasts will recognize this fall flavor, as it quickly sold out during last year’s launch.
Pumpkin Spice was initially launched in 2021 as the company’s first limited-edition cereal. It’s a grain-free breakfast cereal that contains only three grams of sugar and eight grams of plant-based protein. While some pumpkin spice offerings feature cinnamon as their sole spice, Three Wishes Pumpkin Spice also includes allspice, clove and nutmeg.
Other prominent cereal brands, including Cheerios and Kellogg’s, have also launched limited-edition pumpkin spice flavors for fall. So, what differentiates Three Wishes cereal from its major competitors and what role do limited-edition products play in the company’s business model? Xtalks spoke to Margaret and Ian Wishingrad, co-founders of Three Wishes Cereal, to find out more.
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Three Wishes Cereal Versus Other Cereal Brands
Traditional cereals often rely on whole grains as their primary ingredient, but Three Wishes cereal has revolutionized this standard by introducing a range of healthier alternatives. Its products are low in sugar, grain-free and enriched with protein. Offerings include simple flavors like Cinnamon, Cocoa, Frosted, Fruity, Honey, Strawberry and Unsweetened. Notably, all of the company’s products are vegan and free of major allergens like peanuts, rice, corn, soy, dairy, oats and wheat.
“Three Wishes differentiates itself in the better-for-you cereal sector by creating a first-of-its-kind product: cereal made with chickpea and pea protein, that actually tastes like our childhood favorites,” the Wishingrads said. “Through relentless trial and error, we landed on a formula that combines a lower sugar and higher protein ingredient standard with delicious flavor.”
Additionally, Three Wishes cereals are made with a limited number of ingredients. The Unsweetened flavor, for example, features only chickpea, pea protein, tapioca and salt. The other flavors are elevated with organic cane sugar, natural flavors and monk fruit, a natural sweetening agent. Every serving of cereal offers eight grams of protein and three grams of sugar. Notably, the Unsweetened variety flavor contains absolutely no sugar.
What differentiates Three Wishes cereal the most is its ability to cater to a wide variety of consumers, including those with allergies, dietary restrictions and plant-based eaters. While the company doesn’t have one specific target audience, it also appeals to health conscious consumers and those part of the clean label movement.
“While Three Wishes is a favorite amongst health-conscious customers, our cereal is truly for everyone,” the Wishingrads said. “Our target audience includes anyone who loves delicious cereal but wishes they could find something better.”
The Allure of Limited-Edition Products
Pumpkin Spice is not the first — and likely won’t be the last — limited-edition offering from Three Wishes. This launch follows the debut of S’mores, a limited-edition flavor that rolled out in June. The nostalgic and indulgent flavor offered a marshmallow and chocolate version of the brand’s classic crunchy Os.
When asked whether customers could expect more limited-time offerings, the Wishingrads said, “Yes! Every week our whole team meets to dream up new and delicious cereal flavors. Inspired by nostalgia, trends and whatever we’re craving, these fun new flavors are one of our favorite ways to innovate. We’ve launched a limited-edition Chocolate-Covered Strawberry flavor for Valentine’s Day, a delicious Marshmallow flavor for Easter, a long-awaited Smores flavor this summer and now, Pumpkin Spice for fall.”
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