2024’s Pharma Industry Trends and Digital Innovations

Life Sciences, Pharmaceutical Regulation, Pharmaceutical, Pharma Manufacturing & Supply Chain,
  • Thursday, February 01, 2024

This webinar will discuss the evolving demands for personalized healthcare and market sustainability that are driving pharma digital trends. In addition to technology advancements, recent regulatory activity, therapeutic innovation and challenging economic forces are reshaping the pharma industry and influencing consumer behavior. Understanding the emerging trends in the pharmaceutical industry and embracing digital solutions to meet them will allow pharma to continue playing a vital role in personal health outcomes and remain viable in the marketplace.

The demand for personalized medicines, cell and gene therapies, hyper-responsive and patient-centric healthcare and interoperable real-world data supported by artificial intelligence (AI) platforms are just some examples of the personal touch that are driving pharma industry trends. Pharma is reaching further into digitization to supply more personalized needs as they become apparent. Innovative digital solutions are allowing them to get quality, personalized products to more patients quicker.

Join this webinar to discover the forces that will impact the pharma industry in 2024 and the solutions you need.


Marty Smyth, MasterControl

Marty Smyth, SVP Go-To-Market Strategy, MasterControl

As the Senior Vice President of go-to-market strategy, Marty Smyth is responsible for designing and implementing a customer-first, integrated, go-to-market strategy to drive MasterControl’s evolution to a cloud-based business model. He brings 15 years in technology sales, support and marketing to bear in leading strategic planning, integrated marketing and sales enablement for Fortune 500 companies.

In his last role as Senior Vice President of Customer Experience for MRM//McCann, Smyth led strategic marketing and customer experience management assignments for Cisco, Mastercard, Panasonic and Verizon, including facilitating marketing transformation initiatives and leading omni-channel engagement. Prior to joining MRM//McCann, he worked in enterprise sales and operations support for AT&T. Smyth is a University of Notre Dame alumnus.

Message Presenter
Nicole Sherman, MasterControl

Nicole Sherman, Senior Product Marketing Manager, MasterControl

Within her role as a Sr. Product Marketing Manager at MasterControl, Nicole Sherman focuses on understanding the current market, and partnering with other departments to help communicate valuable product benefits that meet customer needs. This includes go-to market strategy, product positioning messaging, launch communications and more.

Prior to joining MasterControl, Nicole has spent over a decade in strategic consulting roles for both B2B and B2C organizations, spanning a range of industries, from healthcare to hospitality. Sherman earned a Bachelor of Science degree from the Rochester Institute of Technology and a Master of Arts from Emerson College.

Message Presenter
Jennifer Sefakis, MasterControl

Jennifer Sefakis, Public Relations, MasterControl

Jennifer Sefakis is a public relations and communications professional and has been with MasterControl for about five years. She has extensive experience in technology, life sciences, financial markets and development.

Message Presenter

Who Should Attend?

This webinar will appeal to professionals in the following fields and job titles:

  • Quality Leaders
  • QA Managers
  • Quality System Admins
  • Digital/Technology Leads
  • Owners or Influencers of IT purchases and digital transformation
  • Manufacturing Operations Directors and Managers
  • Companies regulated by The FDA and/or equivalent regulatory agencies in the following sectors:
    • Pharmaceutical and biologics
    • Blood and blood substance

What You Will Learn

Attendees will gain insights into:

  • Current trends impacting the pharma industry
  • How pharma’s digital transformation helps companies navigate the latest trends
  • The value of integrated platform solutions to complete quality and manufacturing tasks
  • Innovative digital solutions in action
  • Answers to questions about the latest trends in tech

Xtalks Partner


With MasterControl quality management system (QMS) and manufacturing execution system (MES) software, you never have to sacrifice compliance to achieve efficiency. Our solutions are designed to ensure compliance with regulatory requirements while also increasing operational efficiency. By natively connecting quality and manufacturing data in one powerful digital tool, MasterControl enhances data connectivity and provides real-time visibility into processes across the entire life cycle of your regulated products.

Visit www.mastercontrol.com to learn how you can add efficiencies, embed quality into manufacturing operations, and bring your regulated products to market faster.

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