Beverage Trends – Creating Consumer Value Through Trend Innovation

Food, Food Ingredients & Innovations,
  • Wednesday, December 04, 2024 | 12pm EST / 11am CST / 9am PST / 5pm GMT
  • 60 min

Brand owners are always looking for ways to set themselves apart from their competition. By addressing popular market trends like sugar reduction, added functional benefits and cleaner label ingredients, food manufacturers can meet their consumer’s expectations.

According to Innova Market insights, more than one in four US consumers say they always check for ingredients they are interested in on the product pack. Additionally, consumers have placed sugar and sweetener ingredients in the spotlight with beverage manufacturers reformulating their product lines to deliver healthier products.

Products such as prebiotics and fibers, natural sweeteners and natural colors can provide added value to the consumer while setting a beverage apart from the competition.

Register for this webinar today to learn more about the types of products that are driving innovation in the beverage industry.

Speakers

Dave Vela, Brenntag Food and Nutrition

Dave Vela, Strategic Marketing Manager, Brenntag NA, Brenntag Food and Nutrition

Dave Vela is a Strategic Marketing Manager for Brenntag Nutrition North America. With a focus on sweet industries (beverage and confectionery), Dave evaluates category market trends and helps align the commercial team with key ingredients and suppliers.

He has worked in the Food and Nutrition Industry for over 22 years and began his career with Ashland Fine Ingredients as a food ingredient sales representative. Dave later joined Brenntag where he has held numerous roles on the Food Team. From his start as a Regional Product Manager to Food Sales Manager to North American Industry Market Manager, Dave more recently joined the strategic marketing team in 2023.

Message Presenter
Terry Wagner, Brenntag Food and Nutrition

Terry Wagner, Product Development Scientist, Brenntag Food and Nutrition

Terry Wagner is the Manager of Innovation and Applications within Nutrition for the Americas at Brenntag. He runs the day-to-day operations of the Innovation and Development Center in Allentown, Pennsylvania.

Terry is responsible for the labs’ technical support of sales. This includes designing and executing customer projects, supplier-driven sales kits, internal trainings, technical presentations and tradeshows. He also has a background in culinary arts, food science, manufacturing and distribution.

Terry is fluent in beverage, soups, sauces, flavor concentrates, bases, emulsions, marinades, speed scratch, scale-up, troubleshooting, alternative meats, sugar reduction and RTE products for the Food Service Industry. He is also adept in the following technologies: multi-hurdle, HPP for CCP, pH controlled, Aw controlled, hot fill, frozen and cold blended.

Message Presenter
Corene Canning, Brenntag Food and Nutrition

Corene Canning, Business Development Specialist, Brenntag Food and Nutrition

Corene Canning has a PhD in Food Science with over 10 years of experience in the food and beverage industry. Her career at Brenntag has spanned various roles including sales and product management.

Her background also includes a PhD in antimicrobial isolation and characterization and post-doctoral work in confectionery. Corene is passionate about helping food and beverage companies succeed. She believes in the power of functional foods and the importance of clear, appealing product labels.

Message Presenter

Who Should Attend?

This webinar will appeal to:

  • Beverage industry professionals
  • Marketing Managers
  • Director/Technical of R&D/R&D Manager
  • Innovation/Business Development
  • Food Industry Specialist

What You Will Learn

Attendees will learn about:

  • The primary market trends shaping the beverage industry
  • Which products are the forefront of innovation and the reason for their success
  • The range of products that can enhance value for consumers

Xtalks Partner

Brenntag

Brenntag is the global market leader in full-line range of chemical and ingredient products and value-added services. More than 17,700 employees provide tailor-made application, marketing and supply chain solutions. Their full-line portfolio comprises specialty and industrial chemicals and ingredients of a world-class supplier base. Building on their long-standing experience, unmatched global reach and local excellence, they work closely alongside their partners to make their business more successful. Brenntag operates a unique global network with about 600 locations in 72 countries.

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