The science has been established and proven, and your product has received FDA approval. Now with product launch training becoming a critical aspect, the clock is ticking, and you have about 180 days to launch. Whatever revenue trajectory is set at launch – either meeting expectations or missing them – sets the course that drug will follow for the rest of its lifetime.
Enabling sales to deliver the compelling core narrative developed by brand is the cornerstone of launch success. During training and field execution, the marketing, sales and commercial learning and development (CL&D) teams must share critical insights on what’s working, as well as areas of risk. This enables the teams to proactively detect and correct potential issues in order to prevent gaps in execution.
In this webinar, the featured speakers will share how creating transparency in training and sales performance can give insight into the brand strategy effectiveness, which will further enable your sales team to educate and build trust with key healthcare professionals (HCPs) and other stakeholders for optimal launch performance.
Register for this webinar to gain insights into how creating transparency in product launch training and aligning brand strategy with field execution can lead to a blockbuster launch.
Speakers
Michael Eugene, Director of Commercial Excellence, ACTO
Michael is a life sciences professional with experience ranging from commercial pharmaceutical experience, talent and leadership development, and technology. Michael currently serves as Director of Commercial Excellence at ACTO where he is responsible for driving further growth by supporting the sales team and fostering an external community of industry thought leaders. Michael began his life sciences career as a pharmaceutical sales representative at AstraZeneca and progressed through the commercial organization with roles in sales training and sales leadership. From there, he moved on to Spencer Stuart, a global executive search and leadership advisory firm, where he worked on C-suite executive recruitment and placements within pharma and biotech across various functions, including commercial, medical, finance, and business development. Michael is passionate about meeting patients’ needs and creating innovative business solutions through the intersection of healthcare and technology.
Michael believes that true joy is found in serving others and that podcasts, TedTalks, and karaoke bars make the world a better place. When he’s not working, he enjoys traveling, playing guitar, a good glass of bourbon, and being outdoors.
Message Presenter
Carl Wooten, Chief Consulting Officer - Pharma-Biotech Access, Carl Wooten Consulting
Carl has 25+ years of successful experience in the Life Science and Technology sectors. He’s helped multiple Life Science and Technology organizations grow and evolve, particularly as they’ve introduced new products and services that provide unique data sets for the industries served. Carl is a strategic partner for many pharma and life-sciences companies, both large and emerging, where he advises on critical commercial solutions.
Over the past sixteen years, Carl has held multiple C-level roles where he’s led hyper growth for companies focused within the Life Sciences space. He’s led multiple organizations through revenue generation, capitalization, and the M&A process.
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Additionally, for over 16 years Carl worked in a wide variety of commercial leadership roles, including leading/building a world class CL&D department within the pharmaceutical industry. He worked with organizations such as Abbott Laboratories (Abbvie), GlaxoSmithKline (GSK) and Sepracor (Sunovion). During that time Carl launched over 17 products, many of them becoming blockbuster brands.
He has been a speaker, contributor, and moderator for many organizations, some include American Society of Training and Development ATD), LTEN, Chief Learning Officer Organization, FiercePharma, Physician Detailing Summit, Center for Business Intelligence, Tech Collective and Pharmaceutical Executive.
He has mentored students attending Brown University, Johnson & Wales, Rhode Island School of Design (RISD), and Narragansett Local Schools. He also serves on the mentor programs for MassChallenge, TechStars, and EforAll Rhode Incubator.
Carl attended The Ohio University for his BA/BS in Business and Xavier University for his MBA in International Business.
Carl lives in Narragansett, Rhode Island where he is the father of four wonderful children.
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Deirdre Miller, Executive Director Field Training and Development, Otsuka
Bio coming soon
Message PresenterWho Should Attend?
This webinar will appeal to VPs, Directors and C-levels from pharmaceutical companies working within:
- Commercial Strategy
- Commercial Excellence
- Commercialization
- Sales & Marketing
- Launch Excellence (all levels)
- Commercial Learning and Development (all levels)
What You Will Learn
Attendees will gain insights into:
- Understanding the how transparency in training and sales performance can give insight to the brand strategy effectiveness
- Identifying high performance indicators as well as areas of risk in pre-launch, live event, and post launch training
- Collaboration between marketing, sales, commercial learning and development (CL&D) to proactively detect and correct potential issues in order to prevent gaps in execution
Xtalks Partner
ACTO
Spanning the care continuum – from lab to market to bedside and beyond – change agents are digitally transforming their organizations. With ACTO’s expertise in consolidating technology and breaking down silos between teams, change agents are levelling up their education strategies to drive patient success through one platform.
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