Rethinking Recruitment and Retention with Empathy and Innovation: What if Patients Chose You?

Discover an informative webinar about how clinical trial recruitment and retention can shift from convincing participants to join, to providing a seamless, supportive and personalized experience that participants remain engaged throughout.

The expert speakers focus on the transformative potential of human-centered technology, which meets patients exactly where they are in their journey, making each interaction feel personalized, empowering and tailored to their needs. Discover how integrated technology solutions can streamline outreach, enhance communication and foster trust, ensuring that every patient feels supported at each stage.

Attendees will get to learn how prioritizing patients not only boosts enrollment and engagement but also redefines their journey into a compassionate and cohesive experience.

The expert speakers will focus on the following:

• How technology focused on patient needs can deliver a smooth and tailored experience that enhances retention and engagement in clinical trials
• How integrated technology solutions can ease patient outreach, improve communication and establish trust, making patients feel supported throughout the clinical trial
• How a patient-first strategy not only increases enrollment but also promotes compassion and revolutionizes the clinical trial journey into a more supportive and interconnected experience

Register for this webinar to gain insights into how prioritizing patient needs not only boosts enrollment and retention but also revolutionizes the clinical trial landscape.

Speaker

Alicia Asgari, Director of Technology Solutions, StudyKIK, a Syneos Health Company

Alicia Asgari is the Director of Technology Solutions at StudyKIK, a Syneos Health Company, where she advises on best practices for technology solutions for patient recruitment and retention.  She has been serving clinical research for over 18 years in various capacities. Her passion for research began as a graduate research assistant and continued during her tenure at UC Irvine working in the central office for human research protections.

Alicia also spent several years with the Department of Medicine at UC Irvine, where she expanded into general clinical research operations and clinic support. She has been a technical solutions consultant in e-clinical, regulatory and life sciences for over 13 years, helping to implement thoughtful and functional technology practices that inspirelong-term success and sustainability across all research indications.

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