The pharmaceutical promotional landscape continues to change at a rapid pace while opportunities for brand growth are still highly dependent upon face-to-face promotion. At the very least, a live interaction still secures the highest impact in the market – whether it be in person, over the phone, or connecting via 2-way streaming video. The challenge is to maximize that live interaction with customers – both Health Care Providers and Patients – while maintaining a high level of flexibility and agility in the marketplace. Many times this means outsourcing sales and clinical headcount which has inherent risks of developing a co employment situation.
This webinar will review how to manage various working relationships while being aware of the challenges with co employment. Insight will be provided into the general principles of co employment best practices with a view on providing practical insight on how to handle general arrangements of the employment relationship.
The presenters will discuss case studies, best practices, and the various alternatives to approaching the marketplace while reducing co employment risk. Note: This webinar does not constitute legal advice.
Wendy Wolf, Senior VP, Commercial & Clinical Operations, Ashfield Healthcare
Wendy has significant experience in the Pharmaceutical industry with 21 years of sales, marketing, operations, and business development expertise. She started as a Sales Representative and took on roles of increasing responsibility as a member of $3B brand marketing team as well as a Regional Sales Director with Wyeth/Pfizer. Wendy most recently worked in the CSO space as a National Sales Director, Sales Director of the Inside Sales Contact Center for several Top 10 Pharma / Biopharma organizations. Wendy was the National Sales Director for both Field and Inside Sales Teams. Prior to that Wendy was responsible for the Sales and Operations leadership of the Contact Center Inside Sales Business Unit.
Vicki Alston, Director, Human Resources, Ashfield Healthcare
Vicki has been with Ashfield for a little under 5 years and is responsible for day-to-day HR operations for 6 of Ashfield’s 8 areas of expertise. Vicki collaborates closely as a business partner to ensure compliance and HR best practices are achieved throughout the life cycle of client programs. Prior to joining Ashfield, Vicki worked in HR consulting, for a firm that specialized in Human Capital Management and organizational effectiveness. Vicki brings to the table deep experience across a variety of industries and HR disciplines.
Who Should Attend?
This webinar is intended for Senior Executives considering outsourcing commercial services; those responsible for Brand Commercialization; Senior Executives with management oversight and leadership of Field and Contact Center teams (ie Sales, Nurse Educators, MSL, Clinical Support, Patient Support).
The session will also benefit CEOs, COOs, Senior Vice Presidents, and Vice Presidents of Sales and Marketing.
Ashfield Commercial & Medical Services
Ashfield Commercial & Medical Services has redefined outsourcing; thanks to its broad range of integrated services that deliver local and international expertise in 22 countries. Ashfield is now a leading outsource service provider for the pharma industry, healthcare professionals and patients at all stages of the product lifecycle. Ashfield’s 8 areas of expertise include:
– Commercial: Comprehensive, ingenious and effective sales & marketing solutions
– Clinical: Patient support and healthcare professional education. Delivered in person, online or over the phone, our programs bring clarity and build confidence
– Healthcare Communications: Turning science into meaningful communications to support informed clinical decisions
– Insight & Performance: Delivering business analytics, insights, marketing consultancy, and proven programs to drive organizational excellence
– Market Access: Comprehensive services to support strong formulary positioning and effective distribution
– Medical Information: Highly regarded, compliant and accurate medical information services
Pharmacovigilance: Outstanding pharmacovigilance expertise and risk management services
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