Navigating the Optimal Patient Journey to Treatment Success

Clinical Trials, Healthcare, Life Sciences, Patient Recruitment and Retention, Pharmaceutical Regulation ,
  • Thursday, February 05, 2015

It is becoming more and more evident that pharmaceutical companies must increase communication with patients in an effective and comprehensive way. The lifescience industry struggles at times to tailor their approach to meet individual patient needs and ensure they have a successful journey on their prescribed treatment plan. As an industry, we must find new and impactful ways to engage with patients at all points of their ‘patient journey’ and empower them to take action towards better health and wellness. Collaboration is at the heart of creating this impact with patients and their caregivers, thereby embracing their role as a decision-maker along their journey which leads to improved outcomes.

This interactive webinar will look at changing the conversation from one of engagement to collaboration with both patients and patient influencers. The presenters will review some important statistics and look at how adherence is impacting the healthcare system. Insight will be provided into the patient collaboration best practices with a view on how to effectively communicate with patients in a manner that meets their individual needs.

The presenters will also discuss the importance of patient journey(s), best practices, and having a holistic approach to communication.


Amy Parke, VP Integrated Marketing Communications, Ashfield Healthcare Communications

Amy Parke holds the VP Integrated Marketing Communications role at Ashfield Healthcare Communications. She is dedicated to collaborating with clients to develop multichannel strategies and tactics that will successfully achieve their objectives.

Amy brings 15 years of diverse experience in healthcare communications. The majority of her career has been spent working in patient education with a focus in oncology. With her vast amount of patient experience she leads the team as a group advocate for changing the conversation between pharma, HCPs and patients. Amy’s experience and passion is dedicated to bringing KnowledgePoint360 Group to the forefront of patient collaboration.

Amy has held many leadership roles, where she has led teams to develop timely and relevant messages that helped patients overcome treatment barriers by understanding benefits and risks of treatment and equipping them to take action. Additionally, Amy has developed and executed educational programs to support effective patient/HCP communication, large-scale patient campaigns, and CRM programs. These programs have been developed utilizing adult learning and health-literacy principles to ensure effective learning.

Amy received her undergraduate BA degree in journalism from Monmouth University, in New Jersey, and an MA degree in Corporate Communications and Organized Behavior from Fairleigh Dickinson University, which is also in New Jersey.

Message Presenter

Nareda Mills BScN, RN, AE-C, VP, Nursing Services, Ashfield Healthcare

Nareda has over 18 years’ experience in the healthcare and Pharma industry in various leadership roles. Nareda provides clinical oversight to the Ashfield Healthcare Nursing programs and ensures programs are seen as a true value add to clients with strong ROI.

Prior to working for Ashfield Healthcare, Nareda worked in virtually all disease states including Endocrinology, Immunology, Rheumatology, Hematology/Oncology/Bone Marrow Transplant and Nephrology as the manager of the University of South Florida sub-specialty clinics for over 12 years as a Registered Nurse. Nareda’s vast experience with biologics range from patient identification to administration, monitoring and compliance, to adherence, billing and reimbursement – she ran one of the largest infusion clinics for biologic injectables in the country while working for the University of South Florida. Nareda also served as the Patient Educator while working both in-patient and out-patient at one of the Nation’s top 20 hospitals.

Message Presenter

Who Should Attend?

This webinar is intended for Senior Executives considering outsourcing patient services; those responsible for Brand Commercialization; Senior Executives with management oversight and leadership of patient initiatives (ie CRM, Patient Support, Nurse Education and Access).

Xtalks Partner

Ashfield Commercial & Medical Services

Ashfield Commercial & Medical Services has redefined outsourcing; thanks to its broad range of integrated services that deliver local and international expertise in 22 countries. Ashfield is now a leading outsource service provider for the pharma industry, healthcare professionals and patients at all stages of the product lifecycle. Ashfield’s 8 areas of expertise include:

  • Commercial: Comprehensive, ingenious and effective sales & marketing solutions
  • Clinical: Patient support and healthcare professional education. Delivered in person, online or over the phone, our programs bring clarity and build confidence
  • Healthcare Communications: Turning science into meaningful communications to support informed clinical decisions
  • Insight & Performance: Delivering business analytics, insights, marketing consultancy, and proven programs to drive organizational excellence
  • Market Access: Comprehensive services to support strong formulary positioning and effective distribution
  • Medical Information: Highly regarded, compliant and accurate medical information services
  • Pharmacovigilance: Outstanding pharmacovigilance expertise and risk management services

Media Partner

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