International Delight has partnered with Post Holdings to combine coffee creamers with breakfast-favorite cereals, Fruity Pebbles and Cocoa Pebbles. The products will be available nationwide for a limited time.
The leading coffee creamer is bringing a unique, exciting and nostalgic experience to coffee lovers who crave stimulating flavors. Pebbles celebrate their 50th birthday this year and they decided to celebrate this milestone in 2021 by partnering with International Delight.
“At International Delight, we are always looking to give our fans innovative, can’t-get-it-anywhere-else flavors to enhance their coffee,” said Marie Dobson, marketing director for International Delight, in a statement. “We want to make that first cup of joe a delicious and fun experience – which is why we are excited to partner with PEBBLES cereal to bring these favorite flavors from
your bowl to your cup. We hope coffee lovers everywhere shout ‘Yabba Dabba Doo!’ with every sip!”
The company wants coffee drinkers to add some extra joy to their mornings by adding iconic flavors, whether its cocoa or fruity. The partners hope this creamer will make consumers feel “transported back to Bedrock — no dinosaur or foot-powered car required!”
“The International Delight team did a great job of capturing the craveable flavors of Fruity and Cocoa PEBBLES cereals in these new coffee creamers,” said Leah Broeders, head of licensing at Post Consumer Brands, in the same statement. “The PEBBLES cereal brand has been sparking imagination and bringing joy to fans for 50 years, and we think the new coffee creamers are another fun way for fans toenjoy the flavors beyond the cereal bowl.”
Going Back in Time
Research shows that nostalgia gives people a sense of continuity and meaning as people get older. Simple reminders of vinyl records or a Gameboy — depending on the target consumer’s generation — remind individuals of their younger selves. Companies recognize this feeling and build on it in brand advertising and product development.
Studies show that nostalgia inspires consumers to spend their money because it promises a return in happy memories. This is why the increasingly popular nostalgic marketing and branding campaigns have taken place in recent years.
As generations get older, their personalities are developed by their individual experiences. When they are exposed to those experiences at later times, they form a sense of belonging and nostalgia. Companies are using this technique to create emotional marketing and are specifically targeting the millennial audiences as they are the demographic currently in their prime purchasing years.
International Delight and Post aren’t the only companies banking on food nostalgia; Magic Spoon is a company that builds on the idea of distributing cereals with childhood flavors while keeping in mind the healthy lifestyles that millennials live by.
They offer four nostalgic flavors, which include frosted, cinnamon, fruity and cocoa. Those flavors are similar to the famous cereal brands, Frosted Flakes, Cinnamon Toast Crunch, Fruit Loops and Cocoa Puffs.
Company founders, Gabi Lewis and Greg Sewitz said, “we experimented for over a year to create a cereal inspired by the flavors and nostalgia of Saturday-morning-cartoon cereal but upgraded for a 21st-century consumer. A guilt-free treat that tastes like you remember and you can eat at any time of day.”
Twinkies made its way to the cereal isles in 2019 by introducing Twinkies Cereal. This breakfast cereal delivered the same taste, shape and color of the original golden sponge cake without the cream filling, creating a sense of nostalgia.
“In developing a cereal version of the iconic Twinkies, our top priority was focused on delivering the great Twinkies flavor in each bite,” said Josh Jans, brand manager of cereal partnerships at Post Consumer Brands. “We think fans will find that it not only tastes great with milk but also outside the bowl.”
In conclusion, the music we listened to, the foods that we ate and the games that we played in our youth all developed a sense of belonging and community. By bringing those sensations back in the form of limited-edition products, brands can take advantage of food nostalgia.