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Kellogg’s Looks to Make Breakfast Time at Anytime with New Snack Options

Kellogg’s Looks to Make Breakfast Time at Anytime with New Snack Options

Pop-Tarts Frosted Confetti Cake Bites look to harness 90s nostalgia.

Pop-Tarts introduces new Frosted Confetti Cake Bites that will bring many consumers a sense of nostalgia taking them back to the 90s. This new snack is filled with many colors of spring and are flavored like frosted confetti cake.

The Pop-Tarts Frosted Confetti Bites are a snacking option that will make every bite feel like your birthday in the 90s. Each bite is filled with cake flavor and edible glitter bringing those nostalgic memories back, this spring.

“At Pop-Tarts, we’re always looking for the next flavor innovation, and with the popularity of 90’s nostalgia culture, new Frosted Confetti Cake Bites will be a hit with fans looking for a taste of the past,” said Sarah Reinecke, director of brand marketing for Kellogg’s Portable Wholesome Snacks. “These colorful snacks taste like you’re eating a slice of birthday cake on the go, no baking required.”

Pop-Tarts were first introduced in 1964 and Kellogg’s new Pop-Tarts Bites come in multiple fan-favorite flavors, including Strawberry, Chocolate Fudge, Brown Sugar Cinnamon, and now new Frosted Confetti Cake.

The best-selling Pop-Tarts flavors are Frosted Strawberry and Frosted Brown Sugar Cinnamon amongst many others and Kellogg’s as a company has been on the rise for 32 years. Those toaster squares have now become more convenient by introducing various flavors of bite-sized products.


Related: Magic Spoon to Reinvent Nostalgic Cereal Brands for the Adult Consumer


Kellogg’s JUMBO SNAX
New Kellogg’s JUMBO SNAX

Kellogg’s, owners of the Pop-Tart brand, have also just recently turned some of their cereals into snackable items. They have turned favorite cereal brands into boxes known as JUMBO SNAX and have filled them with smaller snack-sized packages.

The new product line includes Kellogg’s Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes. The reason they have changed their convenient rectangular boxes to smaller snack sizes is because they realized that 30 percent of cereal was eaten outside of breakfast and these snackable sizes make them easier and more convenient for the whole family to enjoy.

Both Pop-Tarts Frosted Confetti Bites and JUMBO SNAX are now available nationwide.