Consumers can already order food from their phones, tablets and laptops, but Domino’s wants to add cars to that list. The pizza company has joined forces with car technology company Xevo Inc., to launch an in-vehicle ordering app that will make a pizza delivery to your driver’s seat a reality.
The AnyWare pizza ordering capabilities are powered by an automotive commerce platform in connected cars called Xevo Market, a news release said. This app will allow customers to order from Domino’s menu directly through their vehicle’s touchscreen.
“At Domino’s, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” said Chris Roeser, director of digital experience at Domino’s. “This new AnyWare platform will make ordering pizza easy, whether you’re in the car waiting for the kids to finish soccer practice or you’re on your way home from work.”
The release said that the Domino’s ordering feature would be automatically loaded on millions of cars with the Xevo platform starting in late 2019. It did not, however, say which car models the feature would be installed in nor when those cars would be available for purchase.
“We’re excited to work with Domino’s, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today. Domino’s is the world’s largest pizza company, and they’ve always been technological innovators,” said Brian Woods, chief marketing officer at Xevo. “Xevo Market makes it possible for Domino’s to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time.”
Like other ordering platforms, once the customer is logged in, they can use an ‘Easy Order’ or most recent order to save time. In addition, customers will also be able to follow their order in real time using Domino’s Tracker.
The release said that Xevo will demonstrate the in-vehicle experience next month at the Restaurant Leadership Conference in Phoenix, Arizona from April 7 to 10.
This isn’t the first time that the company has experimented with innovative delivery options, in April 2018, launched Domino’s HotSpots, featuring over 200,000 non-traditional delivery locations including parks, beaches, local landmarks and other unique gathering spots.
The year prior, Domino’s partnered with Ford to test out autonomous food delivery. In this pilot project, a Ford Fusion car was launched in the company’s hometown of Ann Arbor and outfitted with radars and a camera used for autonomous testing.
Once the pizza arrived at the delivery location, consumers would type a four-digit code into a keypad mounted on the car which opened the rear window of the delivery vehicle and allowed customers to retrieve their order from a heated compartment within the car.
Ford Motor Co., which wants to develop a fully driverless vehicle by 2021, said it needs to understand the kinds of things companies would use that vehicle for.
In November 2016, Domino’s also successfully tested pizza delivery via a drone in New Zealand. The technology behind Domino’s drone deliveries was created by Flirtey, the drone company that completed the first government-sanctioned drone-delivery test in the US in 2015.
https://www.youtube.com/watch?v=jvlMvErIv4g
Since then the company has admitted there is still a long way to go before it can deliver pizzas regularly via drone because of heavy regulation and delivery-time expectations.
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